Digital and Marketing E-Commerce Manager

Harnham; Liverpool City Region; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established luxury retail business is seeking a Digital and Marketing E-Commerce Manager to lead their digital transformation. In this impactful role, you'll own digital marketing strategies, manage campaigns, and optimize web performance to drive both online sales and in-store traffic. Join a collaborative team and make a significant impact on the brand's digital identity while working in a fast-paced environment. This is an exciting opportunity to define the future of digital luxury and contribute to a heritage brand's evolution.

Benefits

26 days holiday + bank holidays

Company-wide quarterly bonus based on performance

Westfield EAP (dental, optical, physio, 24/7 GP, gym discounts)

BUPA mental health & menopause support programmes

Office located 5 minutes from Altrincham station

Qualifications

• Proven experience in digital marketing, especially in retail or luxury sectors.
• Strong understanding of SEO, PPC, and analytics tools.

Responsibilities

• Develop and manage digital marketing strategies across various channels.
• Oversee website performance and optimize traffic and conversion rates.
• Collaborate with external agencies for campaign execution and optimization.

Skills

Digital Marketing

SEO

PPC

Analytics

Project Management

Data Analysis

E-commerce Strategy

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics (GA4)

Looker Studio

CRM Systems

E-commerce Platforms (Shopify)

Job description

Digital and Marketing E-Commerce Manager

This range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Digital & E-Commerce Marketing Manager

The Company

A long-established luxury retail business with a heritage dating back to the 1960s. Known for their exquisite handcrafted jewellery and prestigious partnerships with global brands, they operate across five boutique locations in Manchester, London, and Liverpool. While in-store experience remains their hallmark, digital transformation is now a key strategic focus — and this role is central to that journey.

The Team

You’ll be joining a tight-knit and collaborative marketing team of seven, working closely with the Senior Marketing Manager. With a broader team across sales, ecommerce, and branding, this is an opportunity to take real ownership of the digital roadmap in a fast-paced, high-trust environment.

The Role

This is a broad and impactful role with end-to-end ownership of digital marketing performance — spanning paid media, SEO, analytics, and ecommerce. You’ll manage digital campaigns, optimise web performance and customer journeys, and work cross-functionally to drive traffic and in-store footfall. It’s a hands-on opportunity with agency support, best suited to someone excited by growth, autonomy, and the chance to shape the brand’s digital identity.

Key Responsibilities

1. Develop and deliver digital marketing strategies across SEO, paid search, shopping and display.
2. Manage website performance in collaboration with the eCommerce Executive to optimise traffic and conversion rates.
3. Oversee paid media performance (PPC, paid social, YouTube, display), ensuring budget efficiency and ROI.
4. Use tools like GA4 and Looker Studio to generate insights, build reports, and influence digital decision-making.
5. Work with external agencies on campaign execution, optimisation, and testing plans.
6. Support the launch of a new ecommerce platform and CRM integration project.
7. Build digital strategies to increase both online sales and footfall across physical store locations.
8. Improve organic visibility through SEO content and technical improvements in collaboration with dev/SEO partners.
9. Align digital campaigns with seasonal retail events and luxury product launches.
10. Track and report on KPIs including ROAS, traffic sources, bounce rate, conversion rate, and in-store uplift.

Key Requirements

1. Proven experience in a digital marketing role, ideally in retail, luxury, or ecommerce environments.
2. Strong understanding of digital channels including SEO, PPC, paid social and CRO.
3. Hands-on experience with Google Analytics (GA4 essential), Data Studio/Looker Studio, and paid ad platforms.
4. Analytical thinker with confidence using performance data to drive decisions.
5. Strong project management skills and ability to coordinate across marketing, ecommerce, and sales teams.
6. Comfortable working in a lean team, rolling up sleeves, and making fast decisions.
7. Understanding of ecommerce platforms (Shopify or equivalent) and CRM systems is a bonus.

The Benefits

• 26 days holiday + bank holidays
• Company-wide quarterly bonus based on performance
• Westfield EAP (dental, optical, physio, 24/7 GP, gym discounts)
• BUPA mental health & menopause support programmes
• Office located 5 minutes from Altrincham station

Interview Process

1. Stage 1: Introductory CV run-through and motivations chat with the Senior Marketing Manager. In-person preferred (Altrincham).
2. Stage 2: Final interview with team members. Short presentation or case study on digital strategy or performance campaign review.

Why Apply?

This is an exciting opportunity to take the reins of digital strategy at a heritage luxury brand going through transformation. You’ll make a visible impact across web and store performance and help define what digital luxury means in 2025 and beyond.

Seniority level

Associate

Employment type

Full-time

Job function

Analyst and Marketing

Industries

IT Services and IT Consulting