Digital Analytics Specialist – GA4, GTM & Looker

Vitality

United Kingdom

Hybrid

GBP 40,000 - 52,000

Full time

14 days+

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Benefits offered by this job

Bonus schemes

Pension contributions up to 12%

Vitality health insurance

Life Assurance – 4x annual salary

Job summary

Vitality is hiring a Digital Analyst on a 12-month FTC with hybrid working patterns requiring 2 days per week in the office (Bournemouth, London or Stockport). The role centers on Google Analytics 4, Google Tag Manager and Looker Studio to deliver actionable insights across the UK digital estate, including vitility.co.uk journeys and forms.

The successful candidate will work closely with product and marketing teams to inform roadmaps and optimisation, maintaining tagging setups and providing

Qualifications

Strong skills with GA4 and data-driven insights.
Hands-on experience managing GTM tags, triggers and data layers.
Ability to present findings clearly using dashboards (Looker Studio/Power BI).
Proactive learner with attention to detail and problem solving.

Responsibilities

Collaborate across data sets to support product development and marketing with analysis.
Identify product opportunities and potential experiment ideas.
Provide actionable insights to support prioritisation for improvements or testing.
Troubleshoot tagging, implementation and data quality issues with analytics/tech teams.
Maintain Google Tag Manager and Google Analytics 360 accounts.

Skills

Google Tag Manager

Google Analytics 4

Data visualization

Tools

Looker Studio

Power BI

Job description

The successful candidate will work closely with product and marketing teams to inform roadmaps and optimisation, maintaining tagging setups and providing

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