Digital Analyst - 12 Month FTC

慨正橡扯; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Bonus Schemes

Pension up to 12%

Vitality health insurance

Life Assurance

Job summary

慨正橡扯 is seeking a Digital Analyst in Greater London to deliver actionable insights across their digital platforms. This full-time role offers hybrid working, allowing 2 days per week in the office and offers a fixed-term contract for 12 months.

The ideal candidate will have strong expertise in Google Tag Manager, Google Analytics 4, and exceptional data visualization skills, contributing to a team focused on enhancing user experiences and meeting commercial goals.

Benefits include bonus schemes, a pension up to 12%, and award-winning health insurance.

Qualifications

• Strong skills in Google Analytics 4 and Google Tag Manager.
• Experience in visual reporting tools such as Looker Studio and Power BI.
• Attention to detail and problem-solving skills.

Responsibilities

• Deliver actionable insights for product development.
• Support marketing colleagues with analysis and liaising.
• Report and visualize data to aid data-driven decisions.

Skills

Google Tag Manager

Data visualization

Google Analytics 4

Looker Studio

Power BI

Tools

Google Analytics 360

Job description

Team – Marketing and Digital Analytics

Working Pattern – Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.

We are happy to discuss flexible working!

Top 3 skills needed for this role:

• Strong expertise in designing, implementing and governing robust tracking frameworks using Google Tag Manager
• Clear track record of turning data into clear, actionable recommendations that drive business decisions
• Excellent data visualisation skills

What this role is all about:

As a Digital Analyst at Vitality, you’ll be the go‑to expert for insights across our UK digital estate, including the Vitality.co.uk website, online quote and buy journeys, tools, web forms, and logged‑in platforms. This is a 12‑month fixed‑term contract role. You’ll work closely with product teams to deliver actionable insights that inform development roadmaps and optimisation initiatives, helping to create digital experiences that are intuitive, valuable for customers, and aligned with commercial goals. This role is key in ensuring our digital journeys meet both user needs and business objectives.

Key Actions

• Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business
• Understanding product opportunities, problems, and potential experiment ideas
• Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis
• Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality
• Maintenance of the Google Tag Manager and Google Analytics 360 account
• Reporting, visualising and presenting data to help with data‑driven decisions

What do you need to thrive?

• Strong skills with Google Analytics 4
• Hands‑on experience of managing tags, triggers and custom variables in Google Tag Manager and working with data layers
• Have experience communicating findings and recommendations in a clear and effective manner using visual reporting tools and dashboards – preferably Looker Studio and Power BI
• Evidence of a proactive approach to self‑improvement and learning
• Excellent attention to detail and problem‑solving skills
• Good organisational skills to be able to collaborate across multiple product development teams and prioritise tasks according to business importance and sprint deadlines

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12% – We will match your contributions up to 6% of your salary
• Our award‑winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.