Digital Analytics Specialist - GA4, AI & Ecommerce

Digital Gurus; England; On-site; GBP 52,000 - 68,000; Full time

Job summary

Digital Gurus is looking for a hands-on Digital Analyst to join its Group Digital team. The role centers on owning GA4 measurement across websites, driving ecommerce analytics, reporting, and data visualisation to support commercial decisions.

You will work with Ecommerce, Marketing, Product, and external partners to enhance tracking, reporting, and AI-powered insights, building Power BI dashboards and conducting SQL/BigQuery analyses with robust data governance.

Qualifications

• Significant hands-on experience using Google Analytics 4 for ecommerce reporting and measurement.
• Strong experience with Google Tag Manager and digital tracking implementation.
• Advanced knowledge of Google BigQuery and SQL for analysing large datasets.
• Advanced Power BI skills, including dashboard development and stakeholder reporting.
• Experience in ecommerce, retail, or wider digital environments.

Responsibilities

• Act as the analytics SME for GA4 across the business.
• Own and enhance digital measurement, reporting, and ecommerce tracking across multiple websites.
• Analyse customer behaviour, funnels, and website performance to identify growth opportunities.
• Manage tagging and measurement through Google Tag Manager.
• Develop and maintain Power BI dashboards and reports for stakeholders.
• Use SQL and BigQuery for detailed customer and commercial analysis.
• Monitor data quality and resolve tracking or reporting issues.
• Support conversion rate optimisation and experimentation.
• Collaborate with internal teams and external partners to improve analytics capabilities.
• Explore AI-driven tools to enhance reporting and insight generation.

Skills

GA4

Google Tag Manager

BigQuery

SQL

Power BI

Ecommerce analytics

Data storytelling

Stakeholder reporting

Data quality monitoring

AI in analytics

Tools

Google Analytics 4

Google Tag Manager

BigQuery

APIs & data pipelines

Job description

Digital Gurus is looking for a hands-on Digital Analyst to join its Group Digital team. The role centers on owning GA4 measurement across websites, driving ecommerce analytics, reporting, and data visualisation to support commercial decisions.

You will work with Ecommerce, Marketing, Product, and external partners to enhance tracking, reporting, and AI-powered insights, building Power BI dashboards and conducting SQL/BigQuery analyses with robust data governance.