Digital Analytics & Optimization Analyst

Halfords; West Midlands; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Discretionary bonus

Pension

Life assurance

25 days annual leave

Job summary

Halfords is seeking a Digital Performance Analyst to own and develop our digital measurement capability, turning data from GA4 and GTM into actionable insights to support trading, merchandising and marketing decisions.

You will be the in-house expert for GTM and GA4, responsible for tagging governance, data quality and performance reporting. You will deliver analysis, dashboards and recommendations to optimise digital platforms and drive commercial performance.

Qualifications

• Strong analytical skills with the ability to translate data into actionable insights.
• Experience in a digital analytics, performance marketing, or similar role.
• Proven ability to identify trends and communicate findings to stakeholders.
• Commercially minded with attention to detail and proactive approach.
• Strong relationship-building skills, including managing external partners or agencies.
• Keen to learn and continuously develop your expertise.

Responsibilities

• Own and manage Google Tag Manager, including requirements gathering, implementation, testing and ongoing maintenance.
• Act as the subject matter expert for GTM and GA4, ensuring accurate tracking and strong data governance.
• Produce regular and ad hoc performance reporting using GA4 and internal data tools such as Power BI.
• Analyse website performance, conversion trends and customer behaviour to identify opportunities for improvement.
• Develop and maintain dashboards that provide clear visibility of performance.
• Support forecasting, business cases and optimisation initiatives alongside the Digital CRO Manager.

Skills

Analytical skills

Digital analytics experience

Trend identification

Commercial mindset

Attention to detail

Proactive approach

Relationship building

Willing to learn

Tools

Google Tag Manager

Google Analytics

Excel

Google Sheets

Power BI

Looker Studio

SQL

Databricks

Job description

Halfords is seeking a Digital Performance Analyst to own and develop our digital measurement capability, turning data from GA4 and GTM into actionable insights to support trading, merchandising and marketing decisions.

You will be the in-house expert for GTM and GA4, responsible for tagging governance, data quality and performance reporting. You will deliver analysis, dashboards and recommendations to optimise digital platforms and drive commercial performance.