Digital Performance Analyst

Halfords; West Midlands; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Discretionary bonus

Pension

Life assurance

25 days annual leave

Job summary

Halfords is seeking a Digital Performance Analyst to own and develop our digital measurement capability, turning data from GA4 and GTM into actionable insights to support trading, merchandising and marketing decisions.

You will be the in-house expert for GTM and GA4, responsible for tagging governance, data quality and performance reporting. You will deliver analysis, dashboards and recommendations to optimise digital platforms and drive commercial performance.

Qualifications

• Strong analytical skills with the ability to translate data into actionable insights.
• Experience in a digital analytics, performance marketing, or similar role.
• Proven ability to identify trends and communicate findings to stakeholders.
• Commercially minded with attention to detail and proactive approach.
• Strong relationship-building skills, including managing external partners or agencies.
• Keen to learn and continuously develop your expertise.

Responsibilities

• Own and manage Google Tag Manager, including requirements gathering, implementation, testing and ongoing maintenance.
• Act as the subject matter expert for GTM and GA4, ensuring accurate tracking and strong data governance.
• Produce regular and ad hoc performance reporting using GA4 and internal data tools such as Power BI.
• Analyse website performance, conversion trends and customer behaviour to identify opportunities for improvement.
• Develop and maintain dashboards that provide clear visibility of performance.
• Support forecasting, business cases and optimisation initiatives alongside the Digital CRO Manager.

Skills

Analytical skills

Digital analytics experience

Trend identification

Commercial mindset

Attention to detail

Proactive approach

Relationship building

Willing to learn

Tools

Google Tag Manager

Google Analytics

Excel

Google Sheets

Power BI

Looker Studio

SQL

Databricks

Job description

About us

Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.

As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.

That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.

About the Role

We're looking for a Digital Performance Analyst to own and develop our digital measurement capability, turning data from Google Analytics 4 (GA4) and Google Tag Manager (GTM) into actionable insights that support trading, merchandising, and marketing decisions.

As the in-house expert for GTM and GA4, you'll be responsible for tagging governance, data quality and performance reporting. Working closely with the Digital CRO Manager, you'll deliver analysis, dashboards and recommendations that help optimise our digital platforms and drive commercial performance.

Key Responsibilities

• Own and manage Google Tag Manager, including requirements gathering, implementation, testing and ongoing maintenance
• Act as the subject matter expert for GTM and GA4, ensuring accurate tracking and strong data governance
• Produce regular and ad hoc performance reporting using GA4 and internal data tools such as Power BI
• Analyse website performance, conversion trends and customer behaviour to identify opportunities for improvement
• Develop and maintain dashboards that provide clear visibility of performance
• Support forecasting, business cases and optimisation initiatives alongside the Digital CRO Manager

About You

• Strong analytical skills with the ability to translate data into clear, actionable insights
• Experience in a digital analytics digital performance, or marketing role
• Proficient in Google Tag Manager, Google Analytics, Excel and Google Sheets
• Experience with Power BI, Looker Studio, SQL and Databricks is desirable.
• Able to identify trends and communicate findings to a range of stakeholders
• Commercially minded, detail-oriented and proactive in your approach
• Strong relationship-building skills, with experience managing agencies or external partners
• Keen to learn and continuously develop your expertise

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.

• We offer hybrid working in our Support Centre, you will be based at our Support Centre 2 days a week with an optional 3 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 2 days on site at our Support Centre in Redditch.