Digital Analytics Manager

JR United Kingdom; Wolverhampton; Hybrid; EUR 90,000 - 110,000; Full time

Job summary

A global footwear and apparel company in Amsterdam is seeking a Data Analytics Manager to lead a team that enhances eCommerce growth through data-informed insights. The role involves strategic leadership, digital analytics, stakeholder collaboration, and improving business performance metrics. Ideal candidates have strong experience in Google Analytics, SQL, and various data visualization tools.

Qualifications

• Strong experience in data analytics with a focus on website and customer journey.
• Proficient in reporting and data management techniques.

Responsibilities

• Lead a high-performing analytics team and promote data-driven decision making.
• Oversee digital performance analytics and optimize user experience.
• Develop and deploy reporting solutions for stakeholders.

Skills

Google Analytics (GA4)

SQL

Python

Data visualization tools

Stakeholder management

Tools

Tableau

Power BI

Looker

GTM

Tealium

Job description

Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm is working exclusively with a long-standing client, a global footwear and apparel business based in Amsterdam. They are experiencing significant growth and are known for quality and sustainable fashion. They are expanding their eCommerce team and seeking a Digital Analytics Manager to drive growth, efficiency, and customer engagement through digital performance insights.

The Role

This role requires strategic thinking and hands-on execution as you lead a team to promote data-informed decision-making across eCommerce and marketplace businesses. You will collaborate with Digital, Marketing, IT, and Technology teams to optimize user experience and revenue by analyzing customer behavior, site performance, audience segmentation, and business metrics.

Responsibilities Include

1. Leadership & Team Management - Develop a high-performing analytics team with a data-driven culture that influences decision-making.
2. Reporting - Design, build, and deploy BI solutions for stakeholders, and identify improvements in current reporting methods.
3. Digital & Web Analytics - Oversee website and customer journey analytics, working with internal teams to enhance digital performance.
4. Marketplace & eCommerce Data Insights - Collaborate with stakeholders to track and optimize sales performance, channel attribution, and profitability.
5. Data & Business Intelligence - Ensure alignment between web analytics and backend data for a comprehensive view of business performance. Work with Regional and Global BI teams to improve data infrastructure, dashboards, and automation.

The Person

The ideal candidate should have a passion for data analytics, strong stakeholder management skills, and the ability to communicate technical insights effectively to non-technical teams.

• Strong experience with Google Analytics (GA4)
• Proficiency in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker), and tag management (GTM, Tealium)
• Experience working with marketplace data (Zalando, ASOS, Amazon, etc)