Digital Analytics Manager

JR United Kingdom; Birmingham; Hybrid; EUR 70,000 - 120,000; Full time

Job summary

A leading global footwear and apparel business is looking for a Data Analytics Manager to join their expanding eCommerce team in Amsterdam. This role focuses on driving growth and customer engagement through data insights while leading a high-performing analytics team. Ideal candidates will demonstrate strong analytics skills and the ability to communicate insights effectively across teams.

Qualifications

• Strong experience with Google Analytics (GA4).
• Proficiency in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker).
• Experience with marketplace data (Zalando, ASOS, Amazon, etc.).

Responsibilities

• Develop a high-performing analytics team that influences decision-making.
• Design and deploy BI solutions for stakeholders and improve reporting.
• Oversee website and customer journey analytics to enhance digital performance.

Skills

Google Analytics (GA4)

SQL

Python

Data visualization tools

Tag management

Job description

Social network you want to login/join with:

Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm are working exclusively with a long-standing client, an incredible global footwear and apparel business based in Amsterdam. They are on an impressive growth journey, setting industry standards for quality and sustainable fashion. The company is expanding its eCommerce team and is seeking a Digital Analytics Manager to drive growth, efficiency, and customer engagement through digital performance insights.

The Role

This position requires a balance of strategic thinking and hands-on execution. You will lead a team to promote data-informed decision-making across eCommerce and marketplace operations. Collaboration with teams in Digital, Marketing, IT, and Technology is essential to optimize user experience and maximize revenue by analyzing customer behavior, site performance, audience segmentation, and financial metrics.

Responsibilities Include

1. Leadership & Team Management - Develop a high-performing analytics team with a data-driven culture that influences decision-making.
2. Reporting - Design, build, and deploy BI solutions for stakeholders; identify opportunities for reporting improvements.
3. Digital & Web Analytics - Oversee website and customer journey analytics, working with internal teams to enhance digital performance.
4. Marketplace & eCommerce Data Insights - Collaborate with stakeholders to monitor and optimize sales, channel attribution, and profitability.
5. Data & Business Intelligence - Align web analytics with backend data to provide a comprehensive view of business performance. Work with regional and global BI teams to improve data infrastructure, dashboards, and automation.

The Person

The ideal candidate will have a passion for data analytics, strong stakeholder management skills, and the ability to communicate technical insights effectively to non-technical teams.

• Strong experience with Google Analytics (GA4)
• Proficiency in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker), and tag management (GTM, Tealium)
• Experience working with marketplace data (Zalando, ASOS, Amazon, etc.)