Digital Analytics Manager

JR United Kingdom; Cheltenham; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading global footwear and apparel company is seeking a Data Analytics Manager to lead their analytical efforts within the eCommerce team. This role combines strategic leadership with hands-on execution, focusing on optimizing user experience and driving business growth through data insights. The ideal candidate will have strong experience in analytics tools and stakeholder management, ensuring that insights translate into effective decision-making across various teams.

Qualifications

• Strong experience in data analytics with a focus on digital and e-commerce.
• Skilled in Google Analytics, SQL, and Python with excellent stakeholder engagement.
• Experience with marketplace data from platforms like Zalando, ASOS, and Amazon.

Responsibilities

• Lead a team to drive data-informed decisions across eCommerce.
• Design and deploy BI solutions for key stakeholders.
• Oversee website and customer journey analytics.

Skills

Google Analytics

SQL

Python

Data Visualization

Stakeholder Management

Tools

Tableau

Power BI

Looker

GTM

Tealium

Job description

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Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm are working exclusively with a long standing client who're an incredible global footwear and apparel business operating out of Amsterdam. They're on an amazing growth journey which has seen them break record after record while they continue to set the standards in the industry for both quality and sustainable fashion. Next up for this global powerhouse is to continue expanding their eCommerce team with a Digital Analytics Manager who will ensure digital performance insights drive growth, efficiency and customer engagement.

The Role

This role requires a balance of strategic thinking and hands-on execution as you lead a team to drive data-informed decision making across their eCommerce and marketplace businesses. You will work cross-functionally with teams in Digital, Marketing, IT and Technology to optimise user experience and maximise revenue opportunities by understanding customer behaviour, site performance, audience attributes and segmentation as well as financial/business metrics.

Responsibilities Include

• Leadership & Team Management - Develop a high performing analytics team with a data-driven culture that ensures insights influence decision making.
• Reporting - Design, build and deploy BI solutions to all key stakeholders, as well as identifying opportunities for improvement in current reporting methods.
• Digital & Web Analytics - Oversee website and customer journey analytics while working closely with internal teams to improve digital performance.
• Marketplace & eCommerce Data Insights - Partner with stakeholders to track and optimise sales performance, channel attribution and profitability.
• Data & Business Intelligence - Ensure alignment between web analytics and backend data to provide a holistic view of business performance. Work closely with Regional and Global BI teams to enhance data infrastructure, dashboards and reporting automation.

The Person

The ideal candidate has a passion for data analytics with strong stakeholder management and the ability to bridge the communication gap from technical insights to the non-technical teams.

• Strong experience with Google Analytics (GA4)
• Expertise in SQL and/or Python, data visualisation tools (Tableau, Power BI, Looker) and tag management (GTM, Tealium)
• Previous experience working with marketplace data (Zalando, ASOS, Amazon, etc)