Digital Analytics Manager

JR United Kingdom; Coventry; Hybrid; GBP 75,000 - 100,000; Full time

Job summary

A leading global footwear and apparel business in Amsterdam seeks a Data Analytics Manager to help drive growth and efficiency. This role involves managing a team to promote data-driven decision-making across digital platforms. You will collaborate with various departments to enhance customer engagement through performance analytics.

Qualifications

• Experience with Google Analytics (GA4).
• Proficiency in SQL and Python.
• Strong ability to communicate data insights.

Responsibilities

• Develop and manage a high-performing analytics team.
• Design and implement BI solutions for stakeholders.
• Analyze and optimize digital performance and user journeys.

Skills

Stakeholder management

Data visualization

Analytical thinking

Tools

Google Analytics

SQL

Python

Tableau

Power BI

Looker

GTM

Tealium

Job description

Social network you want to login/join with:

Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm are working exclusively with a long-standing client who is an incredible global footwear and apparel business operating out of Amsterdam. They are on an impressive growth journey, setting industry standards in quality and sustainable fashion. The company is expanding its eCommerce team and seeks a Digital Analytics Manager to drive growth, efficiency, and customer engagement through digital performance insights.

The Role

This role requires strategic thinking and hands-on execution as you lead a team to promote data-informed decision making across eCommerce and marketplace businesses. You will collaborate with Digital, Marketing, IT, and Technology teams to optimize user experience and maximize revenue by analyzing customer behavior, site performance, audience segmentation, and financial metrics.

Responsibilities Include

1. Leadership & Team Management - Develop a high-performing analytics team fostering a data-driven culture to influence decision-making.
2. Reporting - Design, build, and implement BI solutions for key stakeholders, identifying opportunities to improve current reporting methods.
3. Digital & Web Analytics - Oversee website and customer journey analytics, working with internal teams to enhance digital performance.
4. Marketplace & eCommerce Data Insights - Collaborate with stakeholders to track and optimize sales performance, channel attribution, and profitability.
5. Data & Business Intelligence - Ensure alignment between web analytics and backend data for a comprehensive view of business performance. Work with Regional and Global BI teams to improve data infrastructure, dashboards, and automate reporting.

The Person

The ideal candidate is passionate about data analytics, with strong stakeholder management skills and the ability to communicate technical insights to non-technical teams.

• Experience with Google Analytics (GA4)
• Proficiency in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker), and tag management (GTM, Tealium)
• Previous experience working with marketplace data (Zalando, ASOS, Amazon, etc.)