Digital Analytics Lead

Harnham - Data & Analytics Recruitment; City Of London; Remote; GBP 34.000 - 56.000; Vollzeit

Benefits dieser Stelle

Fully remote

Occasional office travel

Competitive benefits

Zusammenfassung

Harnham - Data & Analytics Recruitment is seeking a Digital Analytics Lead to own the client’s digital measurement strategy and translate data into actionable insight. This is a hands-on role spanning product, marketing, data and technology, with remote UK work and occasional travel.

You will drive measurement strategies, improve tracking, and articulate business requirements into technical specs. Leadership and collaboration with agencies are key to success.

Qualifikationen

• Hands-on experience with GTM and data layers.
• Auditing existing implementations and identifying tracking gaps.
• Wring clear technical requirements for implementation.
• Experience with GA4, BigQuery, and digital measurement strategy.

Aufgaben

• Own and develop digital measurement strategy.
• Audit and improve data layers and tracking.
• Work hands-on with GTM and GA4.
• Define technical tracking requirements and support implementation.
• Lead QA, governance and consent-related activity.
• Analyse digital journeys and performance.
• Collaborate with internal teams and external analytics agencies.
• Line manage one Digital Analytics specialist.

Kenntnisse

GTM

GA4

Data layers

BigQuery

JavaScript/HTML

Data quality

Measurement strategy

Tools

GA4

BigQuery

Jobbeschreibung

Digital Analytics Lead

Up to £56,000 Fully Remote UK

A leading UK organisation is looking for a Digital Analytics Lead to take ownership of its digital measurement strategy and turn data into actionable insight.

This is a hands‑on role working across digital product, marketing, data and technology. You'll help define measurement strategies, improve tracking and data quality, and translate business requirements into clear technical specifications.

Key responsibilities

• Own and develop digital measurement strategy
• Audit and improve data layers and tracking
• Work hands‑on with GTM and GA4
• Define technical tracking requirements and support implementation
• Lead QA, governance and consent‑related activity
• Analyse digital journeys and performance
• Work closely with internal teams and external analytics agencies
• Line manage one Digital Analytics specialist

About you

We're particularly looking for strong hands‑on experience with GTM and data layers. You should be confident auditing existing implementations, identifying tracking gaps and writing clear technical requirements.

Experience with GA4, BigQuery, Custom JavaScript/HTML and digital measurement strategy would be highly beneficial.

You'll be a self‑starter who is comfortable working autonomously and communicating technical concepts to non‑technical stakeholders.

Package

• Salary up to £56,000
• Fully remote, with occasional office travel
• Competitive benefits