Digital Analytics Lead

SJIT; West of England; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

SJIT is seeking a Digital Analytics Lead to head up the Analytics squad and improve client experiences across digital and non-digital touchpoints. You will partner with journey tribes, Product, Digital and Marketing to deliver insights, measurement frameworks and actionable analysis for better outcomes.

The role combines hands-on analytics with strategic leadership, including event-based measurement, data governance, and dashboard delivery across web and app environments.

Qualifications

• Proven experience leading a Digital Analytics team and driving impact.
• Hands-on and strategic analytics using SQL, Python and product analytics tools.
• Expertise in event-based measurement, tracking plans, data layers and tagging.
• Strong ability to conduct complex CRO and commercial analyses.
• Experience with data governance tools such as Informatica, Collibra or Precisely.

Responsibilities

• Lead the Digital Analytics team to deliver high-quality insights across journeys and touchpoints.
• Own measurement strategy, event design, tagging, and data quality governance.
• Deliver dashboards and data products enabling self-service analytics.
• Oversee analytics implementation across Snowflake, Amplitude, Qualtrics and more.
• Coach team members and support career progression.
• Ensure analytics practices align with security and regulatory standards.

Skills

Advanced SQL

Python

Leadership

Tools

Snowflake

Amplitude Analytics

Qualtrics

Informatica

Collibra

Precisely

Job description

Job Title: Digital Analytics Lead

Location: Bristol (BS1) - Hybrid flexible working

About the Role

We are looking for a Digital Analytics Lead to head up our Digital Analytics squad, enabling the business to understand, measure, and improve client experiences and commercial outcomes across digital and non-digital touchpoints. You will partner closely with journey tribes, Product, Digital, and Marketing teams to deliver insights, measurement frameworks, and actionable analysis that drive better decision-making.

Key Responsibilities

• Lead the Digital Analytics team to deliver consistent, high-quality insights across digital journeys, marketing activity, and wider client touchpoints.
• Own digital measurement strategy, including event design, tagging frameworks, data quality standards, and governance across web, app, and adjacent platforms.
• Deliver dashboards and data products that enable self-service analytics for journey tribes and stakeholders, reducing reliance on ad-hoc analysis.
• Own analytics implementation and configuration across core tools (e.g., Snowflake, Amplitude Analytics, Qualtrics) and partner with Data Engineering.
• Coach and develop the Digital Analytics team, setting clear standards and supporting career progression.
• Ensure analytics practices align with architectural, security, and regulatory standards within a regulated environment.

About You

• Proven experience leading a Digital Analytics team, setting a clear vision and driving demonstrable improvements in capability and stakeholder impact.
• Strong hands-on and strategic experience with classical analysis approaches (Advanced SQL, Python) and modern product analytics platforms like Amplitude Analytics, web/app stacks, and Qualtrics.
• Deep expertise in event-based measurement, tracking plans, data layers, and tagging strategies across web and app environments.
• Strong ability to perform and guide complex analysis for conversion rate optimisation (CRO) and commercial outcomes.
• Experience using data management tools such as Informatica, Collibra, or Precisely.

Interview Process & Working Schedule

The interview process consists of two stages, including technical competency-based questions and a scenario task. Based at our Bristol head office with a hybrid flexible working pattern (2 days onsite pw)