Digital Analytics Lead: GA4, A/B Testing & Insights

Cancer Research UK (CRUK); Stratford-upon-Avon; Hybrid; GBP 35,000 - 39,000; Full time

Job summary

Cancer Research UK in Stratford-upon-Avon is seeking a talented Digital Analyst to join the Data, Insight and Performance team on a fixed-term basis. You will deliver expert analysis, actionable insights and robust reporting across our digital marketing channels to support data-driven decisions.

You will lead GA4-based analysis and experimentation, build dashboards in Power BI/Looker Studio, and collaborate with Digital, Marketing and Product colleagues to optimise journeys and measure impact,

Qualifications

• Experience using GA4 to analyse website performance and user behaviour.
• Experience designing and developing reporting for A/B and multivariate testing programmes with platforms like Optimizely or similar.
• Strong SQL, Python or R skills for data manipulation and analysis.
• Experience creating dashboards and visualisations using Power BI and/or Looker Studio.
• Ability to translate complex data into clear recommendations for non-technical audiences.
• Excellent stakeholder engagement and communication skills.

Responsibilities

• Lead digital analysis and experimentation projects to optimise Cancer Research UK's digital experiences and supporter journeys.
• Analyse user behaviour and test performance to identify actionable opportunities for improvement.
• Deliver clear reporting, dashboards and insights that support data-driven decision making.
• Work with stakeholders across Digital, Marketing and Product teams to understand business needs and measure success.
• Investigate data quality issues and ensure reporting remains accurate and consistent.
• Contribute to continuous improvement of analytics, experimentation and reporting practices across the organisation.

Skills

GA4

A/B testing

SQL

Python

Power BI

Looker Studio

Data visualization

Stakeholder engagement

Data quality

Tools

Power BI

Looker Studio

Google BigQuery

Optimizely

Google Ads

Job description

Cancer Research UK in Stratford-upon-Avon is seeking a talented Digital Analyst to join the Data, Insight and Performance team on a fixed-term basis. You will deliver expert analysis, actionable insights and robust reporting across our digital marketing channels to support data-driven decisions.

You will lead GA4-based analysis and experimentation, build dashboards in Power BI/Looker Studio, and collaborate with Digital, Marketing and Product colleagues to optimise journeys and measure impact,