Digital Analytics Lead - 12-Month FTC, Hybrid London

Cancer Research UK (CRUK); Greater London; Hybrid; GBP 35,000 - 39,000; Full time

Job summary

Cancer Research UK is seeking a talented Digital Analyst to join our Data, Insight and Performance team on a fixed-term basis in Stratford, London. You will deliver expert analysis, actionable insights and robust reporting across our digital marketing channels.

You’ll lead experiments, work with GA4, Optimizely and other data sources to identify opportunities, optimise user journeys and support data-driven decision making with engaging dashboards.

Qualifications

• Experience using GA4 to analyse website performance and user behaviour.
• Experience designing and developing reporting for A/B and multivariate testing programmes.
• Experience working with data from platforms such as Optimizely and Google Ads.
• Strong analytical skills with large datasets and tools such as SQL, Python or R.
• Experience creating dashboards using Power BI and Looker Studio.

Responsibilities

• Lead digital analysis and experimentation projects to optimise Cancer Research UK’s digital experiences and supporter journeys.
• Analyse user behaviour and test performance to identify actionable opportunities for improvement.
• Deliver clear reporting, dashboards and insights to support data-driven decision making.
• Collaborate with Digital, Marketing and Product teams to understand business needs and measure success.
• Investigate data quality issues and ensure reporting remains accurate and consistent.
• Contribute to continuous improvement of analytics, experimentation and reporting practices across the organisation.

Skills

GA4 analysis

A/B testing

SQL

Python

R

Data visualization

Stakeholder engagement

Communication

Education

Bachelor's degree in a quantitative field

Tools

Optimizely

Google Ads

Power BI

Looker Studio

Google BigQuery

Job description

Cancer Research UK is seeking a talented Digital Analyst to join our Data, Insight and Performance team on a fixed-term basis in Stratford, London. You will deliver expert analysis, actionable insights and robust reporting across our digital marketing channels.

You’ll lead experiments, work with GA4, Optimizely and other data sources to identify opportunities, optimise user journeys and support data-driven decision making with engaging dashboards.