Digital Analytics Specialist – GA4, SQL & Dashboards (UK)

National Magazine Co; City of Westminster; On-site; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Specsavers eye care

Health Cash Plan

Cycle to Work

Location Flex

Holiday Exchange

Job summary

Hearst UK is looking for a Digital Analyst to turn data on how audiences read, watch and engage across our sites, social channels and video into practical insights. You will own market data, reporting, and ensure data accuracy, reporting to the Head of Digital Analytics.

You will focus on entertainment and lifestyle brands, partnering with editorial and brand teams, and helping colleagues use analytics confidently in their day-to-day work.

Qualifications

• Expert knowledge of GA4 and digital analytics; hands-on tag implementation.
• Very good SQL skills, able to query large datasets (BigQuery).
• Experience with social and video data and platform analytics.
• Proven ability to build clear dashboards in Looker/Looker Studio or similar tools.
• Strong commercial awareness; translate data into actionable insights.
• Attention to detail; proactive problem-solving; able to work with engineers.
• Genuine interest in AI and applying it to improve efficiency.

Responsibilities

• Analyse audience behaviour across websites, social, and video; detect trends.
• Partner with editorial and brand teams to provide insights.
• Own market data and reporting using Ipsos iris, Nielsen, PAMCo, and TGI.
• Manage data flows from YouTube and Facebook; ensure accuracy.
• Turn raw data in BigQuery into dashboards for teams across the business.
• Collaborate with engineering; source new data sources and track tagging.
• Train colleagues to use analytics and reports.

Skills

GA4 analytics

SQL (BigQuery)

Looker/Looker Studio

Dashboard design

Analytics storytelling

AI interest

Data quality

Tools

Google Tag Manager

GA4

Looker Studio

BigQuery

Job description

Hearst UK is looking for a Digital Analyst to turn data on how audiences read, watch and engage across our sites, social channels and video into practical insights. You will own market data, reporting, and ensure data accuracy, reporting to the Head of Digital Analytics.

You will focus on entertainment and lifestyle brands, partnering with editorial and brand teams, and helping colleagues use analytics confidently in their day-to-day work.