Customer Analyst

Harnham; Liverpool City Region; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

Harnham is seeking a Customer Analyst for a leading UK retail business in Merseyside. Hybrid role with 3 days in the office, collaborating with Ecommerce and Marketing to turn data into commercial insights.

You will transform business questions into analytical solutions, analysing customer behaviour, journeys and online performance to drive improvements in conversion and revenue.

Qualifications

• SQL/bigQuery experience.
• Exposure to GA4 is highly desirable.

Responsibilities

• Analyse customer behaviour and ecommerce performance.
• Understand customer journeys and online behaviour.
• Investigate changes in basket value and conversion.
• Identify underperforming products and categories.
• Analyse website funnels and customer journeys.
• Evaluate website changes and UX improvements.
• Measure the commercial impact of data-driven decisions.
• Develop automated BI and self-service reporting.
• Build new analytical tools, reports and processes.
• Present complex analysis as clear, commercially focused recommendations.

Skills

SQL/bigQuery experience

GA4 exposure

Tools

GA4

Job description

Merseyside (Hybrid – 3x Days a Week in Office)

The Company

A leading UK retail business is investing heavily in its data function and is going through a significant period of growth across analytics and data engineering. The Customer Analyst will sit within the Customer & Digital Analytics function, working closely with the Ecommerce team to understand customer behaviour, online performance and opportunities to optimise the digital journey.

The Role

This is a commercially focused Customer Analytics position rather than a dashboarding-only role; you'll act as a key analytical partner to the Ecommerce function, transforming business questions into analytical problems and using data to identify opportunities and improve customer and commercial performance.

You'll work across areas including:

• Analysing customer behaviour and ecommerce performance
• Understanding customer journeys and online behaviour
• Investigating changes in basket value and conversion
• Identifying underperforming products and categories
• Analysing website funnels and customer journeys
• Evaluating website changes and UX improvements
• Measuring the commercial impact of data-driven decisions
• Developing automated BI and self-service reporting
• Building new analytical tools, reports and processes
• Presenting complex analysis as clear, commercially focused recommendations

You'll work closely with senior Ecommerce and Marketing stakeholders, understanding their analytical requirements and helping shape strategic roadmaps.

Your Skills & Experience

• SQL/bigQuery experience
• Exposure to GA4 is highly desirable

The Benefits