Digital Analyst

Harnham; Manchester; On-site; GBP 38,000 - 56,000; Full time

Job summary

Harnham is seeking a Digital Analyst to turn digital data into actionable insights, influencing product roadmaps and marketing decisions that drive measurable business impact.

You will own analytics across web and mobile apps, manage GTM implementations, and collaborate with product, marketing and engineering teams to optimise customer journeys and experimentation efforts. A strong SQL/BigQuery capability is advantageous.

Qualifications

• Strong commercial experience using Google Analytics 4.
• Hands-on experience with Google Tag Manager, including tags, triggers, custom variables and data layers.
• Experience creating dashboards and communicating insights through visual reporting tools such as Looker Studio or Power BI.
• Strong analytical and problem-solving capability.
• Excellent attention to detail and a proactive approach to learning and development.
• Ability to manage competing priorities and collaborate effectively across multiple teams.
• Experience presenting recommendations to both technical and non-technical stakeholders.
• SQL and BigQuery experience would be advantageous.

Responsibilities

• Delivering web and app analysis to support digital product development and marketing initiatives.
• Working across multiple data sources to identify opportunities, challenges and areas for optimisation.
• Providing actionable insights and recommendations to influence product roadmaps and business priorities.
• Supporting stakeholder decision making through reporting, dashboards and data visualisation.
• Managing and maintaining tracking implementations within Google Tag Manager.
• Supporting the ongoing development and governance of Google Analytics environments.
• Identifying and resolving data quality and tagging issues in collaboration with technical and analytics teams.
• Contributing to experimentation, testing strategies and performance measurement across digital products.

Skills

GA4

GTM

Dashboards

Stakeholder comms

Analytical thinking

Attention to detail

Cross-team collaboration

Presentation to stakeholders

SQL

BigQuery

Tools

Google Tag Manager

Looker Studio

Power BI

Job description

This is an excellent opportunity for a Digital Analyst to join a well-established organization investing heavily in its digital products and customer experience. You'll play a key role in turning digital data into actionable insights, helping product and marketing teams make informed decisions that drive measurable business impact.

The Company

They are a large, customer-focused organization with a strong digital presence and an ongoing commitment to data-driven decision making. Their digital team works across a range of online products and platforms, continually improving customer journeys through insight, experimentation and optimisation. With a collaborative culture and a focus on professional development, they offer a supportive environment where analytical talent can thrive.

The Role

You will be responsible for:

• Delivering web and app analysis to support digital product development and marketing initiatives.
• Working across multiple data sources to identify opportunities, challenges and areas for optimisation.
• Providing actionable insights and recommendations to influence product roadmaps and business priorities.
• Supporting stakeholder decision making through reporting, dashboards and data visualisation.
• Managing and maintaining tracking implementations within Google Tag Manager.
• Supporting the ongoing development and governance of Google Analytics environments.
• Identifying and resolving data quality and tagging issues in collaboration with technical and analytics teams.
• Contributing to experimentation, testing strategies and performance measurement across digital products.

Your Skills & Experience

• Strong commercial experience using Google Analytics 4.
• Hands-on experience with Google Tag Manager, including tags, triggers, custom variables and data layers.
• Experience creating dashboards and communicating insights through visual reporting tools such as Looker Studio or Power BI.
• Strong analytical and problem-solving capability.
• Excellent attention to detail and a proactive approach to learning and development.
• Ability to manage competing priorities and collaborate effectively across multiple teams.
• Experience presenting recommendations to both technical and non-technical stakeholders.
• SQL and BigQuery experience would be advantageous.

What They Offer

• Exposure to a broad range of digital analytics, optimisation and product initiatives.
• Ongoing professional development and learning opportunities.
• A collaborative environment with opportunities to broaden your technical and commercial analytics skills.
• Clear opportunities to grow your career within a data-driven organization.