Senior Digital Analyst

Harnham - Data & Analytics Recruitment; Manchester; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Annual share award 10%

Job summary

Harnham - Data & Analytics Recruitment in Manchester offers a Senior Digital Analyst position with hybrid working (3 days in the office). You will lead behavioural analytics, audience measurement, and customer journey analysis within a product-led environment.

You will develop audience frameworks, work with event-level data, and translate insights into actionable recommendations for Product, Engineering, Marketing, and Data Science teams.

Qualifications

• Strong commercial experience in Product Analytics, Digital Analytics, Web Analytics, Customer Analytics, or a related analytical field.
• Advanced SQL skills and experience working with large-scale behavioural datasets.
• Experience analysing customer journeys, user behaviour, and digital product performance.
• Strong understanding of tracking methodologies and digital measurement frameworks.
• Ability to communicate complex analytical findings clearly to both technical and non-technical audiences.
• Experience partnering with Product, Engineering, Marketing, or Data Science stakeholders.
• Strong statistical knowledge and a structured approach to problem solving.
• Comfortable managing ambiguous business questions and translating them into analytical solutions.

Responsibilities

• Analyse customer behaviour across complex digital journeys to identify opportunities for product and commercial improvements.
• Develop audience measurement frameworks and build deeper understanding of customer segments and behaviours.
• Work directly with event-level behavioural data to generate actionable insights.
• Explore and validate tracking implementations to ensure accurate measurement of customer interactions.
• Translate analytical findings into recommendations for Product, Engineering, Marketing, and Data Science stakeholders.
• Support personalisation initiatives through audience analysis and behavioural insight.
• Apply statistical techniques to answer business and product questions.
• Investigate customer journeys, conversion behaviours, and engagement patterns.
• Contribute to experimentation and testing programmes where relevant.
• Lead analytical projects from problem definition through to stakeholder recommendation.

Skills

Advanced SQL

Web Analytics

Customer Analytics

Statistical knowledge

Data storytelling

Stakeholder collaboration

Tracking methodologies

Job description

Job Description

Senior Digital Analyst

Manchester Hybrid (3x day per week)

£60,000 - £70,000

The Company

They are a well-established digital platform business with a strong focus on technology, data, and customer experience. Significant investment across Product, Engineering, Data, and AI has created a sophisticated analytics ecosystem where data plays a central role in decision-making.

Their analytics capability is deeply embedded within the organisation, providing access to detailed behavioural data and modern tracking infrastructure. You will join a collaborative environment where analysts partner closely with Product, Engineering, Marketing, and Data Science teams to drive measurable business impact.

The Role

As a Senior Analyst, you will focus on behavioural analytics, audience measurement, and customer journey analysis within a product-led environment.

You will:

• Analyse customer behaviour across complex digital journeys to identify opportunities for product and commercial improvements
• Develop audience measurement frameworks and build deeper understanding of customer segments and behaviours
• Work directly with event-level behavioural data to generate actionable insights
• Explore and validate tracking implementations to ensure accurate measurement of customer interactions
• Translate analytical findings into recommendations for Product, Engineering, Marketing, and Data Science stakeholders
• Support personalisation initiatives through audience analysis and behavioural insight
• Apply statistical techniques to answer business and product questions
• Investigate customer journeys, conversion behaviours, and engagement patterns
• Contribute to experimentation and testing programmes where relevant
• Lead analytical projects from problem definition through to stakeholder recommendation

Your Skills & Experience

• Strong commercial experience in Product Analytics, Digital Analytics, Web Analytics, Customer Analytics, or a related analytical field
• Advanced SQL skills and experience working with large-scale behavioural or event-level datasets
• Experience analysing customer journeys, user behaviour, and digital product performance
• Strong understanding of tracking methodologies and digital measurement frameworks
• Ability to communicate complex analytical findings clearly to both technical and non-technical audiences
• Experience partnering with Product, Engineering, Marketing, or Data Science stakeholders
• Strong statistical knowledge and a structured approach to problem solving
• Comfortable managing ambiguous business questions and translating them into analytical solutions

What They Offer

• Salary up to £70,000 with flexibility for exceptional candidates
• 10% annual share award
• Hybrid working model, three days per week in the Manchester office
• Access to a highly mature analytics and data environment
• Opportunity to work with rich behavioural and event-level datasets
• Exposure to Product, Engineering, Data Science, and AI teams
• Strong career development opportunities within a large and established analytics community
• High visibility and influence across product and business decision-making