Digital Analytics Specialist

Accenture UK & Ireland; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

30 days of leave + volunteering days

Private healthcare insurance

Pension plan

Flexible work policies

Job summary

Accenture is seeking a Data Analytics Consultant (Specialist L9) to lead digital analytics strategy for UK clients across London and Manchester. You will guide measurement architectures, analytics tagging, and MMM work streams, translating data into actionable marketing insights.

You will work with cross‑functional teams and use tools like GA, Adobe Analytics, ContentSquare and Tableau to help clients optimise digital experiences and ROI.

Qualifications

• Experience in digital analytics or a similar role within retail or e-commerce is required.
• Background in leading cross-functional teams and influencing stakeholders.
• Proficiency with digital analytics platforms such as GA and Adobe Analytics.
• Experience delivering end-to-end MMM projects for marketing effectiveness.
• Familiarity with tag management systems and dataLayer concepts.
• Ability to interpret complex data and generate actionable insights.
• Strong communication skills to present findings to non-technical audiences.

Responsibilities

• Set strategic vision for digital analytics aligned with client landscapes.
• Define measurement strategies for digital assets (web, app).
• Audit and define tagging implementations with business and technical stakeholders.
• Define dataLayer structures and key analytics requirements.
• Analyze website traffic, engagement and conversion rates to identify opportunities.
• Create dashboards and reports to track KPIs and communicate insights.
• Utilise digital analytics tools to monitor campaigns and identify improvements.
• Collaborate with Marketing to measure ROI and MMM outcomes.
• Support MMM model development and validation with data preparation.

Skills

Digital analytics experience

Cross-functional collaboration

Digital analytics platforms

MMM projects

Tag management systems

Analytical skills

Communication skills

Data visualization tools

Tools

Google Analytics

Adobe Analytics

ContentSquare

Decibel

Google Tag Manager

Tealium

Adobe Launch

Job description

Location: London, Manchester

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

Position: Data Analytics Consultant

Career Level: Specialist (L9)

Location: London, Manchester

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO

Imagine being part of team that helps transform leading organizations and communities around the world!

You will have marketing analytics or web analytics background and will be comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy.

During client projects you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.

Key Responsibilities:

Set strategic vision for digital analytics in-line with broader client landscapes, e.g. marketing, technology, data etc

Establish our client’s measurement strategies for their digital assets, including web and app.

Audit and define digital analytics tagging implementations with the ability to work with both business and technical stakeholders to ensure that tracking requirements are captured and implemented accurately.

Define dataLayer structures and other key requirements for digital analytics purposes

Analyse website traffic, user engagement, and conversion rates to identify opportunities for optimization.

Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.

Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.

Collaborate with Marketing teams to measure the effectiveness of digital campaigns and recommend strategies for maximizing ROI.

Work with multiple teams across MMM project from the business and internal analytics teams.

Data Collection and Preparation: Gathering and cleaning data from various sources to ensure it is ready for analysis. This involves working with large datasets and ensuring data quality and consistency.

MMM Model Development: Assisting in the development and validation of marketing mix models. This includes selecting appropriate modelling techniques and ensuring the models are robust and accurate.

Stay updated on industry trends and best practices in digital analytics to drive innovation.

Skills Profile:

Strong experience in digital analytics or similar role, preferably in a retail or e-commerce environment.

Advanced understanding of matrixed organizations and comfortable in managing cross functional teams

Skilled in digital analytics & experience analytics platforms (e.g. Google Analytics, Adobe Analytics, ContentSquare, Decibel etc.)

Experience in delivering end-to-end MMM projects

Experience using Tag Management Systems (e.g. Google Tag Manager, Tealium, Adobe Launch etc.)

Proven analytical skills with the ability to interpret complex data sets and generate actionable insights.

Strong communication skills with the ability to present findings to non-technical stakeholders.

Experienced with data visualization tools (e.g., Tableau, Power BI).

Problem solving mindset with a passion for continuous improvement.

What’s in it for you:

Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.

Family-friendly and flexible work policies.

Attractive pension plan with financial wellbeing support and resources.

Private healthcare insurance plan and Mental Wellbeing support.

Employee Assistance Programme, Career Development and Counselling.

A range of generous Parental Leave offerings.

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