Digital Analyst

Proximity Recruitment; Northampton; On-site; GBP 45,000 - 55,000; Full time

Job summary

Proximity Recruitment are looking for a talented Digital Analyst in Northampton to help drive commercial decisions through data and insights.

The role focuses on arming the marketing team and wider business with reporting, segmentation, and profiling to improve campaign effectiveness and ROI.

You will work five days a week in the Northampton office, and the successful candidate will have a degree and over 5 years of experience in this field.

Qualifications

• Degree educated with 5+ years of experience in digital analytics.
• Strong ability to translate data into actionable insights for marketing and business decisions.

Responsibilities

• Systematically report campaigns and business trends to spot revenue opportunities.
• Segment audiences to enable personalized messaging and higher conversions.
• Conduct customer research and profiling to improve messaging relevance.
• Provide campaign analysis and market intelligence to marketing and leadership.
• Replace ad-hoc analyses with ongoing, systematic monitoring.
• Gather data across email, social, direct mail and ads to measure ROI per channel.
• Collaborate with the tech team to enhance CRM segmentation.
• Advise on targeting for digital advertising audiences.

Skills

Data analysis

Segmentation

Campaign analysis

CRM

Reporting

Education

Bachelor's degree in Marketing/Analytics or related field

Tools

CRM software

Job description

Proximity Recruitment are searching for a talented, commercial Digital Analyst (circa £50,000 + Bonus) to join a thriving technology business in Northampton.

The overall aim of the Digital Analyst is to arm the marketing team and wider business with the data and recommendations needed to improve the effectiveness of campaigns through analysis, segmentation, research and profiling.

Responsibilities include:

• Systematic reporting of campaigns and business trends to spot opportunities for improvement and therefore increased revenue.
• Segmentation to identify opportunities for effective personalised messaging with the aim of increased conversion.
• Customer research and profiling with the aim of improving the relevancy of messaging and therefore conversion.
• Proving the Head of Marketing, Marketing team and wider business with campaign analysis and market intelligence designed to improve the effectiveness of marketing campaigns.
• Replace ad-hoc analysis designed to answer specific one-time questions, with systematic monitoring.
• Gather information on all aspects of marketing campaigns, ensuring measurability is built into the campaign itself, with the aim or determining an ROI per channel and per campaign.
• This will typically involve collating information from email, social, direct mail and advertising channels.
• Work with the tech team to add tested and productive segmentation types to the CRM.
• Advise on targeting for digital advertising audiences.

You'd be working closely with Senior Management in a dynamic & fast-paced culture. The role is 5 days a week in the offices in Northampton. The successful Digital Analyst will be degree educated with over 5 years’ experience in this field.