Marketing Analyst -Onmichannel

Darchi Digital Recruitment; London; On-site; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Bonus

Job summary

A leading digital recruitment agency in London is looking for a Marketing (Insight) Analyst to join a prominent gaming brand's internal marketing team. This role offers a competitive salary up to £60k and a 10% bonus, plus benefits. Ideal candidates will have at least 3 years of experience in marketing analytics, a strong understanding of cross-channel campaigns, and proficiency in tools like SQL and Tableau. Join a fast-paced environment to impact marketing strategies significantly.

Qualifications

• 3+ years' experience in marketing analysis across digital and offline channels.
• Experience in building and maintaining dynamic dashboards.
• Strong understanding of cross-channel marketing.

Responsibilities

• Act as a key strategic partner in marketing teams for campaign analysis.
• Analyse datasets from various advertising campaigns.
• Deliver insights through Media Mix Modelling and multi-channel attribution.

Skills

Marketing analytics

Stakeholder engagement

SQL

Tableau

Google Data Studio

Google Analytics (GA4)

Job description

Overview

This range is provided by Darchi Digital Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Darchi Digital Recruitment

Role

Marketing (Insight) Analyst - Client side.

Up to £60k base + 10% bonus. (*flex)

Our client, a leading gaming brand, is seeking a highly analytical and commercially savvy Marketing (Insight) Analyst to join their internal marketing function.

This is a fantastic opportunity for someone with a blend of marketing analytics, stakeholder engagement, and technical dashboarding experience, looking to make a measurable impact in a fast-paced, omni-channel advertising environment.

• Act as a key strategic partner across marketing teams, for campaign briefs and for delivering robust post-campaign analysis (PCA).
• Analyse datasets from #digital and #offline advertising campaigns (PPC, Social, Programmatic, TV, Press, CRM, etc).
• Plan and implement testing methodologies across the marketing funnel – from acquisition to loyalty programmes.
• Partner with senior stakeholders
• Deliver insights through Media Mix Modelling (MMM) and multi-channel attribution modelling to assess ROI across multimillion-pound campaigns.

About you

• 3+ years' experience in a #campaignanalyst marketing across #digital and #offline channels
• Experience building and maintaining dynamic dashboards using #SQL, #Tableau, Google Data Studio, and #GoogleAnalytics (GA4).
• This is a must-have! Strong understanding of cross-channel marketing (digital + ATL) and how these channels interact to drive acquisition and retention.

Compensation

Up to £60k base + 10% bonus + benefits

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Analyst, Advertising, and Marketing
• Industries: Marketing Services, Advertising Services, and Technology, Information and Media

Referrals increase your chances of interviewing at Darchi Digital Recruitment by 2x