Digital Marketing Manager

Executive-Network-Group; Wellingborough; On-site; GBP 50,000 - 60,000; Full time

Job summary

Executive-Network-Group is seeking a Digital Marketing Manager to own digital activity across the UK, US and EU. This commercially minded role drives lead generation, improves online performance and shapes the customer journey from first touchpoint through to sales conversion.

You will manage PPC, SEO, paid social, email and CRM campaigns, optimise website content and landing pages, and report ROI. The position requires 3–5 years in digital marketing, strong analytics, and collaboration with

Qualifications

• 3–5 years’ digital marketing experience in B2B or technical sectors.
• Strong SEO, PPC, analytics and content development skills.
• Experience leveraging marketing automation and CRM systems.

Responsibilities

• Oversee digital marketing activity across UK, US and EU markets.
• Build and optimise campaigns across PPC, SEO, paid social, remarketing and email.
• Improve website content, performance and conversion pathways.
• Monitor campaign results, lead quality and ROI using reporting tools and CRM systems.
• Support sales activity through targeted digital campaigns and nurture programmes.
• Produce regular reports with clear recommendations for improvement.
• Strengthen online messaging, metadata and content across all territories.

Skills

SEO

PPC

GA4

Google Ads

LinkedIn

CMS platforms

Data-driven decision making

Copywriting

Project management

Salesforce

Pardot

Tools

Salesforce CRM

Pardot Automation

Marketing automation

CRM systems

Job description

We are currently working with a leading manufacturing business who are looking for a Digital Marketing Manager to take ownership of digital activity across the UK, US and EU. This is an exciting opportunity for a commercially minded marketer to drive lead generation, improve online performance and help shape the customer journey from first touchpoint through to sales conversion.

Role: Digital Marketing Manager

Salary: £50,000 per annum + benefits

Location: Northamptonshire

Working across multiple territories, the Digital Marketing Manager will deliver and refine campaigns across PPC, SEO, paid social, remarketing, email and CRM. You will also play a key role in improving website content, landing pages and enquiry journeys, while ensuring all activity is measured and aligned with sales priorities.

This role will suit someone with experience in a B2B, technical or product-led environment, who is confident working with data and using insights to improve campaign performance. Strong experience with digital reporting tools, CRM systems and marketing automation platforms will be essential.

Main responsibilities for Digital Marketing Manager

• Oversee digital marketing activity across UK, US and EU markets.
• Build and optimise campaigns across PPC, SEO, paid social, remarketing and email.
• Improve website content, performance and conversion pathways.
• Monitor campaign results, lead quality and ROI using reporting tools and CRM systems.
• Support sales activity through targeted digital campaigns and nurture programmes.
• Liaise with external agencies and suppliers to deliver effective and joined-up marketing.
• Produce regular reports with clear recommendations for improvement.
• Strengthen online messaging, metadata and content across all territories.

Skills and experience for the Digital Marketing Manager

• 3–5 years’ experience in digital marketing.
• Strong knowledge of SEO, PPC, GA4, Google Ads, LinkedIn and website CMS platforms.
• Experience with Salesforce, Pardot or similar CRM and automation systems.
• Confident using data to assess performance and guide decision-making.
• Strong copywriting and content development skills.
• Well organised, adaptable and able to manage multiple projects.
• Comfortable collaborating with sales teams, suppliers and internal stakeholders.

The right Digital Marketing Manager will be proactive digital marketer with a strong commercial mindset. Someone who can balance strategy, execution and reporting. A team player who is confident working across different markets and customer groups.