Digital Analyst

TN United Kingdom; London; Hybrid; GBP 35,000 - 65,000; Full time

Job summary

An innovative company is seeking a Data Analyst to enhance their marketing strategies through effective data management. This role focuses on optimizing tagging solutions and ensuring data quality, contributing directly to marketing success. As part of a dynamic team, you will engage with various stakeholders, utilizing your analytical skills to drive data-driven decision-making. If you're passionate about data and eager to make an impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Experience in digital analytics and performance analysis.
• Strong understanding of tagging and tracking systems.

Responsibilities

• Manage marketing tagging and ensure data quality.
• Provide insights to optimize marketing channel performance.

Skills

Data Analysis

Digital Analytics

Google Tag Manager

GA4

Project Management

Interpersonal Skills

Tools

Google Tag Manager

Snowplow

Web Analytics Tools

Job description

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Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch!

We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers.

All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.

Job Description

Location: Hybrid, London office presence required

Data has been at the heart of Gousto from the start!

We are investing further in our marketing, having reliable data and deep insight is critical to our success. Our on-site tagging is essential for capturing data to feed into our marketing platforms for ongoing optimisation and channel performance management. We have identified a need to have dedicated ownership of our tagging management to improve data quality, as well as further support on optimising marketing channel performance. This is where you come in.

Analysts are embedded in cross-functional tribes to ensure data-driven decision making continues to pave the way for success at Gousto. This helps you to work closely with your stakeholders to provide actionable insight on performance and future opportunities.

This is a new role at Gousto reporting to the Senior Analytics Manager for our Activate tribe. You will be an individual contributor role, with an internal title of Data Analyst.

To be successful in this role, you will be motivated by having a passion for solving complex problems, working closely with stakeholders and championing data-driven decision making. You will build a strong understanding of our tagging and marketing platforms and develop tracking solutions end-to-end.

You will be the expert in marketing tracking and the voice advocating for this area within the wider Gousto Data community, as well as contributing to knowledge sharing and improving ways of working across the Data team.

Core Responsibilities:

• Approximately equal split of time between tagging management and analysis, with an initial greater focus on tracking in the first 3-6 months
• Take ownership of our marketing tagging, developing solutions and processes to ensure data quality and coverage
• Implementation of Marketing tags, pixels through Google Tag Manager, developing the end-to-end solution
• Improve our current setup as well as providing ongoing maintenance
• Set up appropriate processes to minimise data quality issues
• Contribute to the optimisation of our overall data curation architecture (GTM, Snowplow)
• Engage stakeholders across Marketing and Data to ensure tagging meets business requirements
• Keep up to date with industry best practices and bring these into Gousto
• Provide insights to the Acquisition team on opportunities to optimise marketing channel performance ( LTV, attribution, incrementality) and on-site signup conversion
• Ad hoc investigation of anomalies and trends
• Creating dashboards to help scale our understanding of acquisition
• Support the Acquisition team to self serve and be data driven

Who You Are:

• Previous experience working with paid performance and acquisition teams to analyse performance, with a focus on LTV, attribution, incrementality and on-site conversion
• Solid understanding of the full spectrum of Digital Analytics, from tagging and tracking to creating reports and uncovering insights
• Expertise in tag management systems, preferably Google Tag Manager
• Proficiency in analysing and visualising data using web analytics tools. GA4 experience is desirable
• Demonstrated ability to deliver accurate and insightful analysis, contributing to commercial and marketing objectives
• Prior experience of consent management, knowledge of GDPR legislation and strategies to handle data measurement loss in a cookieless context
• Self starter with excellent project management skills
• Excellent interpersonal and communication skills, works well with diverse stakeholders and communicates effectively, even with non-technical colleagues

Additional Information

Click here to see our company !

Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner!

Whether it is creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto.

We are committed to equality of opportunity across our organisation. At all levels we promote equality, ensuring our people are consistently treated in a fair and equal manner.

If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you like what you’ve read about Gousto and want to find out more please click I’m interested below to apply!