Digital Analyst

Great Ormond Street Hospital Charity; Greater London; Hybrid; GBP 42,000 - 44,000; Full time

Job summary

Great Ormond Street Hospital Charity is seeking a Digital Analyst to turn online data into actionable insights that improve fundraising campaigns and digital experiences. You will work across Fundraising and Marketing, bringing together data from multiple channels to inform decisions and optimise performance.

The role combines hands-on analytics with collaboration across teams, focusing on GA4/GTM, dashboards, and data-informed recommendations to improve supporter journeys and engagement.

Qualifications

• Strong hands-on experience with GA4 and GTM for digital measurement.
• Experience using SQL to interrogate and analyse data.
• Experience working with JavaScript and HTML within GTM to implement tracking.
• Strong digital analytics skills with translating findings into recommendations.
• Understanding of digital marketing channels and analytics impact.
• Experience creating dashboards and performance reporting.
• Experience supporting experimentation and optimisation.
• Strong communication and stakeholder skills.
• Collaborative across Marketing, Digital, Fundraising and Technology.
• Analytical mindset with attention to detail.

Responsibilities

• Analyse performance across digital campaigns, websites and supporter journeys, turning data into insights and recommendations.
• Collaborate with Marketing and Fundraising teams to assess performance and opportunities.
• Maintain and improve GA4 and GTM implementations, ensuring accurate measurement.
• Build dashboards and reporting to make digital performance understandable for colleagues.
• Analyse supporter behaviour to improve conversion, engagement and retention.
• Plan and evaluate A/B and multivariate tests to drive evidence-led improvements.
• Coordinate with developers and Technology teams to implement tracking.
• Connect digital insight with wider fundraising insights across teams.
• Ensure digital data is collected responsibly, including GDPR and cookie consent.
• Keep up with developments in digital analytics and bring ideas back to the organisation.

Skills

GA4

GTM

SQL

JavaScript

HTML

Analytics

Dashboards

AB testing

Stakeholders

Collaboration

Tools

Google Analytics 4

Google Tag Manager

Job description

Application Deadline:

10 September 2026

Department:

Fundraising

Location:

Great Ormond Street Hospital Children's Charity

Compensation:

£42,770 / year

Description

Are you a digital analyst who enjoys getting into the data, understanding what people do online and turning that insight into action? Great Ormond Street Hospital Charity is looking for a Digital Analyst to help us better understand our supporters and improve the performance of our digital campaigns and experiences. Working across Fundraising and closely with colleagues in Marketing and Technology, you'll bring together data from across our digital channels to understand what's working, what's not and where we can make things better. From campaign performance and supporter journeys your insight will help teams make confident, evidence-led decisions. This is a hands‑on role for someone who is technically curious but also enjoys working with people. This is the ideal role for someone who can dig into GA4, GTM and data one moment and translate what they've found into a clear recommendations.

Salary

The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office. In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Analyse performance across digital campaigns, websites and supporter journeys, turning data into clear insights and recommendations.
• Work closely with Marketing and Fundraising teams throughout the campaign lifecycle, helping teams understand performance and identify opportunities to optimise activity.
• Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking and measurement are accurate and useful.
• Build dashboards and reporting that make digital performance easy for colleagues to understand and use.
• Analyse supporter behaviour to identify opportunities to improve conversion, engagement, retention and the overall digital experience.
• Plan and evaluate A/B and multivariate tests, helping us develop a curious, evidence-led approach to improving digital performance.
• Work with developers, agencies and Technology colleagues to implement and maintain digital tracking across our digital estate.
• Collaborate with other analysts to connect digital insight with our wider understanding of fundraising and supporter behaviour.
• Help ensure digital data is collected responsibly and transparently, including supporting GDPR and cookie consent requirements.
• Keep curious about developments in digital analytics, measurement and technology, bringing useful ideas and improvements back into the organisation

Skills, Knowledge And Expertise

• Strong hands‑on experience with Google Analytics 4 and Google Tag Manager, including implementing and maintaining digital measurement and tracking.
• Experience using SQL to interrogate and analyse data.
• Experience working with JavaScript and HTML within Google Tag Manager to implement tracking solutions.
• Strong digital analytics skills, with experience analysing website, campaign or customer/supporter behaviour and translating findings into actionable recommendations.
• Understanding of digital marketing channels such as paid media, email, social and organic search, and how analytics can help improve their performance.
• Experience creating dashboards, visualisations and performance reporting that help others make decisions.
• Experience supporting experimentation and optimisation through A/B testing or other testing approaches.
• Strong communication and stakeholder skills, with the ability to make complex data understandable and relevant to different audiences.
• A collaborative approach and confidence working across multidisciplinary teams including Marketing, Digital, Fundraising and Technology.
• Strong attention to detail and a curious, analytical mindset—you enjoy asking why something happened, not just reporting that it did.

This is an opportunity to use your technical expertise to make data genuinely useful—helping teams understand our supporters, test new ideas and create better digital experiences that inspire people to engage with and support our work.

DBS -

note a Basic DBS check is required for this role.

Closing date:

10th September 2026

Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.