Digital Analyst

GREAT ORMOND STREET HOSPITAL CHILDREN'S CHARITY; Greater London; Hybrid; GBP 38,000 - 47,000; Full time

Benefits offered by this job

30 days leave

Flexible working

Pension scheme

Life assurance

Health & wellbeing

Job summary

Great Ormond Street Hospital Charity is seeking a hands-on Digital Analyst to own day-to-day analytics for Fundraising, measuring performance and turning insight into action.

You'll work with GA4, Google Tag Manager, SQL and JavaScript to implement tracking, build dashboards and present recommendations to senior stakeholders to improve engagement and outcomes.

Qualifications

• Hands-on experience with GA4 and GTM for tracking.
• Strong technical understanding of tagging, attribution and data quality.
• SQL proficiency for data interrogation.
• Experience with JavaScript and HTML within GTM.
• Ability to turn insights into actionable recommendations.
• Understanding of digital marketing channels.
• Excellent stakeholder communication and presentation skills.
• Experience building dashboards and visualisations.
• Curious and collaborative mindset.

Responsibilities

• Own day-to-day digital analytics for Fundraising across campaigns.
• Maintain GA4 and GTM implementations for accuracy and compliance.
• Measure campaigns and identify optimization opportunities.
• Analyze supporter behavior to drive engagement and retention.
• Build dashboards and reports for decision-making.
• Present insights to stakeholders at all levels.
• Plan and evaluate A/B and multivariate tests.
• Collaborate with developers and data teams to implement tracking.

Skills

GA4 tracking

Google Tag Manager

SQL queries

JavaScript

HTML

Dashboards

Data visualization

Stakeholder management

A/B testing

Digital analytics

Job description

Digital Analyst

Are you a hands-on Digital Analyst who knows your way around GA4 and Google Tag Manager and enjoys turning data into action?

Great Ormond Street Hospital Charity is looking for a Digital Analyst to own the day-to-day delivery of digital analytics for Fundraising. You’ll make sure we’re measuring the right things, understand how our digital activity is performing and help teams turn insight into better decisions.

You’ll be comfortable getting into the technical detail of tracking and data, while also working with senior stakeholders to explain what you’re seeing, influence decisions and recommend what we should do next.

Salary

The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Own day-to-day digital analytics for Fundraising across campaigns, websites and supporter journeys.
• Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking is accurate and useful and lawful.
• Work with Fundraising and Marketing teams to measure campaigns, understand performance and identify opportunities to optimise.
• Analyse digital supporter behaviour to understand what drives engagement, conversion and retention.
• Build clear dashboards and reporting that help colleagues make informed decisions.
• Present insight and recommendations to stakeholders at all levels, using evidence to influence and challenge where needed.
• Plan and evaluate A/B and multivariate tests to improve digital performance.
• Work with developers, agencies, Technology and Data colleagues to implement tracking and connect digital insight with wider supporter data.

Skills, Knowledge and Expertise

• Strong, recent hands-on experience with GA4 and Google Tag Manager, including implementing and troubleshooting tracking.
• Strong technical understanding of digital analytics, including tagging, event tracking, attribution and data quality.
• Experience using SQL to interrogate and analyse data.
• Experience using JavaScript and HTML within Google Tag Manager.
• Experience analysing digital campaign, website or customer/supporter behaviour and turning findings into action.
• Good understanding of digital marketing channels, including paid media, email, social and organic search.
• Strong stakeholder management and influencing skills, including confidence presenting to senior stakeholders.
• Experience creating dashboards and data visualisations.
• A curious, collaborative approach and the confidence to ask why, not just report what happened.

This is an opportunity to own digital analytics for Fundraising while staying hands-on, using your technical expertise to help us understand our supporters, improve performance and make better decisions.

DBS - note a basic DBS check is required for this role.

Closing date: 12th October 2026

Applications will be reviewed on an ongoing basis and we reserve the right to close the roles prior to the closing date should suitable applicants be found.

Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.

About Great Ormond Street Hospital Charity

Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too.

Together, we can help give seriously ill children the best chance, and the best childhood, possible.

Our commitment to Equity, Diversity and Inclusion

We believe that GOSH Charity and the charity sector more widely should reflect the diversity of patients, communities, and society at large. We also know that having a more diverse and inclusive workforce will make us more innovative, challenge the status quo, and enable us to deliver more impact. We encourage applications from people of all backgrounds. In particular, we encourage applications from those who are currently under represented within the charity sector as they may be marginalised by race and/or ethnicity, sexual orientation, disability, long-term health conditions, or socioeconomic status.

If you would like more information about our approach to inclusive hiring please see our Inclusive Hiring Page here. You can also find out more about our commitments to EDI within our EDI Strategy here.

As a Level 2 Disability Confident Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact [e-mail]

Our Hiring Process

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