Digital Analyst

Harrods; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

Join Harrods as a Digital Analyst, where you'll analyze digital performance data and contribute to testing and optimization initiatives. Collaborate with teams to provide insights that drive decision-making and enhance online performance. Your analytical skills and experience with tools like Google Analytics will be key in shaping the future of digital at Harrods.

Qualifications

• Experience with digital measurement tools and analytics.
• Ability to communicate findings effectively.

Responsibilities

• Collaborate with teams to deliver actionable insights.
• Communicate digital analytics findings to senior leadership.

Skills

Analytical Skills

Storytelling

Presentation Skills

Tools

Google Analytics

Google Tag Manager

GA4

SQL

A/B Testing

Job description

We’re looking for a Digital Analyst to join our Digital Analytics team at Harrods. In this role, you’ll interpret, report on, and analyse digital performance data, while playing a key role in our testing and optimisation initiatives.

About The Role

As a Digital Analyst, you'll work closely with the Senior Digital Analyst to explore performance data, support tracking enhancements, lead insight projects, and contribute to A/B testing—all with the goal of delivering strategic value and immediate commercial impact. You'll serve as a key contact for insights into online performance, marketing trends, and the competitor landscape.

Your responsibilities will include:

• Collaborating with internal and external Analytics and Research teams to deliver actionable insights that drive decision-making
• Staying informed on digital trends and changes in areas such as cookie tracking and online measurement
• Working with stakeholders to develop test hypotheses, define requirements, review designs, and create development tickets
• Effectively communicating digital analytics findings across the business, including presentations to senior leadership
  
  

About You

You’re experienced with digital measurement tools like Google Analytics and Contentsquare, and confident in challenging assumptions to get to the core of business needs. Strong storytelling and presentation skills are essential.

You’ll also bring:

• Experience with Google Tag Manager, GA4, SQL, and A/B testing
• A naturally curious mindset, with a passion for solving problems and finding the right analytical approach to deliver insights
• The ability to turn data into clear, compelling stories that drive action
  
  

Join us and be part of shaping the future of digital at Harrods.

About Us

Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.

Uniquely You

Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply.

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about life at Harrods, search #TogetherHarrods on LinkedIn, or follow us on Instagram @togetherharrods.