Digital Advertising Specialist

Placements24; Southampton; Hybrid; GBP 19,000 - 25,000; Full time

Benefits offered by this job

Hybrid work

Bonuses

Health insurance

Professional development

Collaborative environment

Job summary

Placements24 is seeking a skilled Digital Advertising Specialist to join a hybrid marketing team in Randburg. You will plan, implement, and manage paid campaigns across Google, social platforms, and display networks to maximize ROAS and lead quality.

Ideal candidates have strong analytics, hands-on platform know-how, and a track record of successful campaign management driving online growth for clients.

Qualifications

• Proven experience as a Digital Advertising Specialist or Paid Media Manager.
• In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager and others.
• Strong understanding of PPC, CPA, CPC, ROAS and other metrics.
• Experience with A/B testing and CRO.
• Proficiency in using analytics tools such as Google Analytics.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Develop, execute, and manage paid advertising campaigns across platforms.
• Conduct keyword research and audience targeting to optimize spend.
• Monitor campaign performance daily and adjust bids and budgets.
• A/B test ad copy, assets, and landing pages to improve conversions.
• Analyze data and provide reports with insights and recommendations.
• Stay updated on trends and best practices in digital advertising.

Skills

Digital advertising strategy

Campaign management

Data analysis

A/B testing

CRO

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

About the Role

Our client is seeking a skilled Digital Advertising Specialist to join their dynamic marketing team in Randburg . This role offers a hybrid work arrangement, blending the flexibility of remote work with the benefits of in-office collaboration. You will be responsible for planning, implementing, and managing paid advertising campaigns across various digital channels, including Google Ads, social media platforms, and display networks. The goal is to maximize campaign effectiveness, optimize ad spend, and drive qualified leads and conversions. The ideal candidate possesses strong analytical skills, a deep understanding of various advertising platforms, and a proven track record of successful campaign management, contributing significantly to our client's online growth objectives.

Key Responsibilities

• Develop, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research and audience targeting to optimize ad spend and campaign performance.
• Monitor campaign performance daily, making data-driven adjustments to bids, budgets, and targeting.
• A/B test ad copy, creative assets, and landing pages to improve conversion rates.
• Analyze campaign data and provide regular reports on key metrics, insights, and recommendations.
• Stay up-to-date with the latest trends and best practices in digital advertising and programmatic buying.

Requirements

• Proven experience as a Digital Advertising Specialist or Paid Media Manager.
• In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant ad platforms.
• Strong understanding of PPC, CPA, CPC, ROAS, and other key advertising metrics.
• Experience with A/B testing and conversion rate optimization (CRO).
• Proficiency in using analytics tools such as Google Analytics.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model for a balanced work-life experience.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for continuous learning and professional development in digital advertising.
• A collaborative and innovative work environment in Randburg .