Digital Content & E-commerce Strategist

Placements24; Southampton; On-site; GBP 16,000 - 27,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Career growth

Team culture

Employee discounts

Job summary

Placements24 is seeking a Digital Content & E-commerce Strategist to lead content strategy, production and optimization across blog, social, email and website channels. You will drive engagement, conversions and brand storytelling for our online store.

You'll apply strong copywriting and SEO techniques, analyze performance data with Google Analytics, and collaborate with design, marketing and product teams to ensure a cohesive customer experience from discovery to purchase.

Qualifications

• Proven experience as Content Strategist or Digital Marketer with ecommerce focus.
• Strong copywriting and storytelling skills.
• SEO best practices and content optimization.

Responsibilities

• Develop and implement a holistic content strategy aligned with ecommerce goals.
• Create and manage a content calendar across blog, social, email, and website copy.
• Optimize content for search engines to improve organic visibility and traffic.
• Analyze content performance and make data-driven recommendations.
• Collaborate with design, marketing and product teams for consistency.
• Identify new content opportunities and platforms to expand reach.

Skills

Content strategy

SEO

Copywriting

Analytics (GA)

Social media marketing

Tools

Google Analytics

SEO tools

Job description

About the Role

Our client is seeking a strategic and creative Digital Content & E-commerce Strategist to join their dynamic team in Randburg . This pivotal role involves developing and implementing innovative content strategies that drive customer engagement and boost sales for our e-commerce business. You will be responsible for shaping our brand's online narrative, optimizing content for various digital channels, and ensuring a seamless, compelling customer experience from initial touchpoint to purchase. This is an ideal position for a seasoned digital marketer passionate about creating impactful content and driving e-commerce success.

Key Responsibilities

• Develop and execute a holistic content strategy aligned with our e-commerce business objectives, focusing on brand storytelling and customer engagement.
• Create and manage a content calendar, ensuring a consistent flow of high-quality, relevant content across blog posts, social media, email campaigns, and website copy.
• Optimize content for search engines (SEO) to improve organic visibility and drive qualified traffic to our online store.
• Analyze content performance metrics, identifying what resonates with our audience and making data-driven recommendations for future content creation.
• Collaborate with design, marketing, and product teams to ensure brand consistency and a cohesive user experience across all digital touchpoints.
• Identify new content opportunities and platforms to expand our reach and engagement within the digital space.

Requirements

• Proven experience as a Content Strategist , Digital Marketer, or similar role, with a strong emphasis on e-commerce .
• Demonstrated success in developing and implementing content strategies that drive engagement and conversions.
• Excellent copywriting, editing, and storytelling skills.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with analytics tools (e.g., Google Analytics) to measure content effectiveness.
• Strong understanding of social media platforms and their role in e-commerce marketing.

Benefits

• Competitive salary package with performance-based incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and skill development in Randburg .
• A collaborative and innovative work culture.
• Employee discounts and exclusive offers.