Social Media Advertising Specialist

Placements24; Southampton; Hybride; GBP 36 000 - 52 000; Plein temps

Avantages offerts par ce poste

Remote work

Health benefits

Training opportunities

Budget ownership

Résumé du poste

Placements24 is seeking a highly analytical Social Media Advertising Specialist to join our remote team, with operational ties to Randburg. You will plan, execute, and optimize paid social campaigns across Facebook, Instagram, LinkedIn, and more to maximize ROI and achieve e-commerce goals.

The ideal candidate has proven experience in paid social, strong analytical skills, and proficiency with ads managers and analytics tools.

Qualifications

• Proven experience in paid social advertising and optimization.
• Strong analytical skills to interpret performance metrics.
• Proficient in A/B testing and audience segmentation.

Responsabilités

• Plan, execute, and optimize paid social campaigns.
• Research audiences and define target segments.
• Manage campaign budgets to meet KPIs.
• Write ad copy and visuals; run A/B tests.
• Monitor performance and provide actionable insights.
• Stay updated on platform trends and best practices.

Connaissances

Paid social advertising

A/B testing

Audience targeting

Budget management

Analytics tools

Outils

Facebook Ads Manager

Google Analytics

LinkedIn Campaign Manager

Description du poste

About the Role

Our client is searching for a highly analytical and results-driven Social Media Advertising Specialist to join their remote team, with operational ties to Randburg . This role will focus on planning, executing, and optimizing paid advertising campaigns across various social media platforms to maximize ROI and achieve e-commerce objectives. You will be responsible for audience targeting, budget management, A/B testing creative assets, and performance analysis to drive measurable results. This is an ideal opportunity for a specialist passionate about leveraging paid social to drive business growth.

Key Responsibilities

• Develop, implement, and manage paid social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and others.
• Conduct audience research and segmentation to define target demographics and interests for campaign effectiveness.
• Manage advertising budgets, ensuring optimal allocation and efficient spend to meet KPIs.
• Create compelling ad copy and visuals, and conduct A/B testing to optimize campaign performance.
• Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights for improvement.
• Stay up-to-date with the latest trends, best practices, and platform updates in social media advertising.

Requirements

• Proven experience as a Social Media Advertising Specialist or in a similar paid social media role.
• In-depth knowledge of major social media advertising platforms and their respective ad managers.
• Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
• Experience with A/B testing, audience targeting, and budget management for paid campaigns.
• Proficiency in using analytics tools (e.g., Google Analytics, platform insights).
• Excellent communication skills and the ability to thrive in a fully remote, collaborative environment.

Benefits

• Competitive salary and the significant benefit of a fully remote work arrangement.
• Opportunity to manage substantial advertising budgets and drive impactful campaigns.
• Access to cutting-edge advertising tools and training opportunities.
• Collaborative and innovative remote work culture.
• Comprehensive health and wellness benefits package.