Digital Advertising Manager

Confidential; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Confidential is seeking a Digital Advertising Manager to plan, execute, and optimize integrated digital campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms in the UK market.

You will manage budgets, forecast spend, and drive ROI while delivering insightful reports and dashboards for clients and internal stakeholders. Strong analytics, communication, and leadership skills are essential.

Qualifications

• 4+ years' experience in digital advertising, paid media, or performance marketing.
• Proven experience managing multi-channel digital advertising campaigns.
• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and stakeholder management abilities.

Responsibilities

• Develop and execute integrated digital advertising strategies aligned with business and client goals.
• Plan, launch, manage and optimise campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, YouTube and programmatic platforms.
• Monitor performance, optimise ROAS, CPA, CVR, CTR, CPC, CAC and other key metrics.
• Manage monthly and annual advertising budgets, forecast spend, and ensure efficient media allocation.
• Produce regular performance reports and strategic recommendations for clients and internal teams.
• Develop dashboards and provide performance insights to stakeholders and clients.
• Conduct audience research, buyer persona development, and customer journey analysis.
• Mentor and coordinate with Digital Advertising Executives and Paid Media Specialists.

Skills

Digital advertising strategy

Campaign management

Budget management

Analytics and reporting

GA4 & analytics tools

Ad platform mastery

A/B testing

Stakeholder management

Education

Degree in Marketing/Advertising/Business

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

LinkedIn Campaign Manager

DV360

Looker Studio

SEMrush / Ahrefs

Job description

Digital Advertising Manager

• Develop and execute integrated digital advertising strategies aligned with business and client goals.
• Identify opportunities to increase online visibility, customer acquisition, and return on investment (ROI).
• Recommend channel mix, audience targeting, and media allocation strategies.
• Stay informed on digital advertising trends, technologies, and best practices.

Digital Advertising Manager

• Plan, launch, manage, and optimise campaigns across:
• Google Ads
• Microsoft Advertising
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• TikTok Ads
• YouTube Ads
• Programmatic Display Platforms
• Manage search, display, remarketing, shopping, video, native, and social advertising campaigns.
• Monitor campaign performance and implement optimisation strategies.

Digital Advertising Manager

• Manage monthly and annual advertising budgets.
• Forecast spend and campaign performance.
• Ensure efficient allocation of media budgets to maximise returns.
• Monitor budget pacing and profitability.

Digital Advertising Manager

• Analyse advertising performance data and identify areas for improvement.
• Optimise key metrics including:
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Customer Acquisition Cost (CAC)
• Conduct A/B testing on audiences, creatives, ad copy, landing pages, and bidding strategies.

Digital Advertising Manager

• Track campaign performance using analytics tools and reporting platforms.
• Produce regular performance reports and strategic recommendations.
• Develop dashboards and performance insights for stakeholders and clients.
• Monitor attribution models and conversion tracking accuracy.

Digital Advertising Manager

• Conduct customer, competitor, and market analysis.
• Identify audience segments and targeting opportunities.
• Develop buyer personas and customer journey strategies.
• Evaluate emerging advertising channels and technologies.

Digital Advertising Manager

• Build strong relationships with clients and internal stakeholders.
• Present campaign performance and recommendations.
• Manage expectations and ensure campaigns meet agreed objectives.
• Support business development and client retention initiatives.

Digital Advertising Manager

• Mentor and support Digital Advertising Executives and Paid Media Specialists.
• Share knowledge and best practices across the marketing team.
• Assist with recruitment, onboarding, and professional development activities.
• Coordinate activities with creative, SEO, content, and web development teams.

Digital Advertising Manager

• Ensure advertising activity complies with:
• GDPR and UK Data Protection requirements
• Advertising Standards Authority (ASA) regulations
• Google, Meta, LinkedIn, and platform advertising policies
• Maintain high standards of data accuracy and campaign governance.
• 4+ years' experience in digital advertising, paid media, or performance marketing.
• Proven experience managing multi-channel digital advertising campaigns.
• Strong understanding of:
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Microsoft Advertising
• Meta Ads Manager
• LinkedIn Campaign Manager
• Experience managing advertising budgets and performance targets.
• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Advanced Microsoft Excel and reporting skills.

Digital Advertising Manager

• Agency experience managing multiple client accounts.
• Experience with e-commerce advertising and lead-generation campaigns.
• Knowledge of:
• Programmatic Advertising
• Display & Video 360 (DV360)
• SEO
• Conversion Rate Optimisation (CRO)
• Marketing Automation Platforms

Marketing Automation Platforms

• Experience using Looker Studio, SEMrush, Ahrefs, HubSpot, or Salesforce.
• Relevant professional experience in digital advertising and campaign management.

Digital Advertising Manager

• Google Ads Certifications
• Google Analytics Certification
• Microsoft Advertising Certification
• Meta Blueprint Certification
• CIM Level 4 or Level 6 Qualification
• Degree in Marketing, Advertising, Business, Data Analytics, or a related field

Digital Advertising Manager

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Revenue generated from advertising campaigns
• Lead volume and lead quality
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Customer Acquisition Cost (CAC)
• Budget utilisation and efficiency
• Client retention and satisfaction
• Achievement of campaign objectives

Digital Advertising Manager

• Immediate in-person interviews