Digital Acquisition & Growth Specialist

Virgin Atlantic; Crawley; On-site; GBP 45,000 - 65,000; Full time

Job summary

Virgin Atlantic is seeking a Digital Acquisition Specialist to shape how customers discover and choose Virgin Atlantic using paid media to drive traffic, conversions and growth. You’ll manage acquisition across paid search, affiliates and aggregators with about £18m in media investment and £350m in sales intake revenue.

You’ll optimise activity, manage budgets across regions, and partner with Analytics, Digital and Technology teams to improve tracking, attribution and reporting.

Qualifications

• Experience managing paid media across PPC, affiliates and aggregators.
• Experience managing marketing budgets and delivering against performance and commercial targets.
• Strong understanding of digital analytics, attribution and optimisation.
• Experience working with and managing media or agency partners.
• Familiarity with marketing technology and tag-management platforms.
• Strong stakeholder skills and the ability to translate complex performance data into clear recommendations.

Responsibilities

• Manage and optimise day-to-day digital acquisition activity across paid search, affiliates and aggregators.
• Activate and optimise paid media activity against commercial objectives.
• Help manage acquisition budgets across the UK, US and Rest of World.
• Manage aggregator relationships to maximise qualified traffic and value.
• Adapt acquisition activity for local markets to improve performance and conversion.
• Support demand generation for Virgin Atlantic Holidays and identify effective channels.

Skills

Paid media

PPC

Affiliates

Aggregators

Budget management

Digital analytics

Tag-management

Stakeholder management

Education

Degree-level qualification

Job description

Virgin Atlantic is seeking a Digital Acquisition Specialist to shape how customers discover and choose Virgin Atlantic using paid media to drive traffic, conversions and growth. You’ll manage acquisition across paid search, affiliates and aggregators with about £18m in media investment and £350m in sales intake revenue.

You’ll optimise activity, manage budgets across regions, and partner with Analytics, Digital and Technology teams to improve tracking, attribution and reporting.