Digital Specialist

Virgin Atlantic; Crawley; On-site; GBP 45,000 - 65,000; Full time

Job summary

Virgin Atlantic is seeking a Digital Acquisition Specialist to shape how customers discover and choose Virgin Atlantic using paid media to drive traffic, conversions and growth. You’ll manage acquisition across paid search, affiliates and aggregators with about £18m in media investment and £350m in sales intake revenue.

You’ll optimise activity, manage budgets across regions, and partner with Analytics, Digital and Technology teams to improve tracking, attribution and reporting.

Qualifications

• Experience managing paid media across PPC, affiliates and aggregators.
• Experience managing marketing budgets and delivering against performance and commercial targets.
• Strong understanding of digital analytics, attribution and optimisation.
• Experience working with and managing media or agency partners.
• Familiarity with marketing technology and tag-management platforms.
• Strong stakeholder skills and the ability to translate complex performance data into clear recommendations.

Responsibilities

• Manage and optimise day-to-day digital acquisition activity across paid search, affiliates and aggregators.
• Activate and optimise paid media activity against commercial objectives.
• Help manage acquisition budgets across the UK, US and Rest of World.
• Manage aggregator relationships to maximise qualified traffic and value.
• Adapt acquisition activity for local markets to improve performance and conversion.
• Support demand generation for Virgin Atlantic Holidays and identify effective channels.

Skills

Paid media

PPC

Affiliates

Aggregators

Budget management

Digital analytics

Tag-management

Stakeholder management

Education

Degree-level qualification

Job description

At Virgin Atlantic, we’re always looking for smarter ways to connect customers with the experiences they love. As our Digital Acquisition Specialist, you’ll play a key role in shaping how customers discover and choose Virgin Atlantic, using paid media to drive high-quality traffic, conversion and commercial growth.

Working across paid search, affiliates and aggregators, you’ll help manage an acquisition programme backed by around £18m in media investment and supporting approximately £350m in sales intake revenue. It’s a hands‑on, commercially focused role where you’ll turn insight into action, respond to trading opportunities and continually improve the return from our digital investment.

Day to day

• You’ll manage and optimise day-to-day digital acquisition activity across paid search, affiliates and aggregators, bringing our media plans to life and making sure investment is working as hard as possible.
• Activate and optimise paid media activity against commercial objectives, responding quickly to changing customer demand, trading priorities and performance opportunities.
• Help manage acquisition budgets across the UK, US and Rest of World, balancing investment decisions with commercial priorities and target ROAS.
• Manage important aggregator relationships, including Skyscanner and Kayak, to maximise qualified traffic and commercial value.
• Adapt acquisition activity for local markets, using customer behaviour and market insight to improve performance and conversion.
• Support demand generation for Virgin Atlantic Holidays and help identify the most effective channels for promoting ancillary products.
• Use performance data, attribution and customer journey insight to test, learn and continually improve our media mix.
• Work with agency partners to establish quarterly KPIs, forecasts and performance plans, spotting risks and opportunities early.
• Bring acquisition insight into trading conversations, helping colleagues understand what’s happening, why it’s happening and what we should do next.
• Partner with Analytics, Digital and Technology teams to strengthen tracking, attribution and reporting.
• Stay curious about the evolving paid media landscape, identifying emerging platforms, technologies and new traffic sources that could unlock incremental growth.

About you

• You’re commercially minded, comfortable working with data and excited by the possibilities of digital acquisition. You understand that great performance marketing isn’t simply about driving more traffic — it’s about finding the right customers, at the right moment, and making smart investment decisions that deliver sustainable value.
• Strong knowledge of paid media, particularly PPC, affiliates and aggregators.
• Experience managing marketing budgets and delivering against performance and commercial targets.
• A solid understanding of digital analytics, attribution and optimisation.
• Experience working with and managing media or agency partners.
• Familiarity with marketing technology and tag-management platforms.
• Strong stakeholder skills and the ability to translate complex performance data into clear recommendations and action.
• A test-and-learn mindset, with genuine curiosity about new technology, platforms and changing customer behaviour.
• A degree-level qualification or equivalent practical experience.