Hybrid Digital Acquisition Lead - Paid Media Growth

Virgin holidays; Crawley; Hybrid; GBP 48,000 - 62,000; Full time

Job summary

Virgin Atlantic is seeking a Digital Acquisition Specialist to shape how customers discover and book experiences, using paid media to drive high-quality traffic, conversions and growth. You'll manage search, affiliates and aggregators, oversee multi-market budgets, and collaborate with Analytics, Digital and Technology teams to strengthen tracking and reporting.

This hybrid role spans UK markets with a focus on Crawley HQ and digital channels, offering hands-on performance marketing and a

Qualifications

• Experience in paid media across search, affiliates and aggregators.
• Budget management experience with performance targets.
• Solid understanding of digital analytics, attribution and optimisation.
• Experience working with media partners and agencies.
• Familiarity with tag-management platforms.
• Strong ability to translate data into actionable recommendations.

Responsibilities

• Manage and optimise day-to-day digital acquisition across paid search, affiliates and aggregators.
• Activate and optimise paid media to meet commercial objectives and ROAS.
• Manage acquisition budgets across UK, US and international markets.
• Maintain relationships with aggregator partners like Skyscanner and Kayak.
• Adapt activity for local markets using market insights and behaviour data.
• Support demand generation forVirgin Atlantic Holidays and related products.
• Use performance data and attribution to test, learn and improve media mix.
• Collaborate with analytics, digital and technology teams on tracking and reporting.
• Identify new platforms and traffic sources for incremental growth.

Skills

Paid media

PPC

Affiliates & aggregators

Digital analytics

Budget management

Stakeholder management

Tag-management

Test & learn mindset

Education

Degree-level qualification

Tools

Analytics tools

Tracking & attribution

Job description

Virgin Atlantic is seeking a Digital Acquisition Specialist to shape how customers discover and book experiences, using paid media to drive high-quality traffic, conversions and growth. You'll manage search, affiliates and aggregators, oversee multi-market budgets, and collaborate with Analytics, Digital and Technology teams to strengthen tracking and reporting.

This hybrid role spans UK markets with a focus on Crawley HQ and digital channels, offering hands-on performance marketing and a