Sales Communications and Engagement Manager

Virgin Atlantic; Crawley; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A major airline is seeking a Sales Communications and Engagement Manager to develop B2B communications strategies and lead impactful sales content initiatives. This role demands a strong background in B2B marketing and excellent project management skills to engage trade partners and support the sales team. The ideal candidate will have a degree in a related field and a minimum of five years' experience in communications or event management, thriving in a creative, fast-paced environment.

Qualifications

• Minimum five years' experience in communications or event management.
• Experience leading and delivering B2B marketing projects.
• Comfortable communicating with diverse audiences.

Responsibilities

• Define and deliver a bold B2B communications plan.
• Lead content across channels like trade websites and email newsletters.
• Spearhead impactful sales events and craft messaging.

Skills

B2B marketing

Communication

Project management

Creativity

Stakeholder engagement

Education

Degree in Journalism, Event Management or similar

Tools

PowerPoint

Content management systems

Job description

Sales Communications and Engagement Manager

Join to apply for the Sales Communications and Engagement Manager role at Virgin Atlantic

Location: Hybrid – 3 days per week at VHQ, Crawley

Hours: 37.5 hours per week, Monday–Friday

Contract: Permanent

Closing Date: 14th January

In a nutshell

If you're a storyteller at heart, passionate about making brands shine, and thrive in a fast-paced, globally connected environment—this is your moment. As our Manager – B2B Sales Communications & Engagement, you’ll be the voice behind how Virgin Atlantic shows up to our valuable trade and industry partners: leisure agencies, TMC, and corporate customers. You’ll also play a vital role communicating to our sales team and ensuring they are up to date with all the latest news and selling collateral.

From writing engaging and inspiring content for our VP B2B Sales to orchestrating impactful sales events, you’ll craft a consistent, bold narrative that reflects our commercial ambition, and brand spirit. Reporting to the Senior Manager – Sales Planning, this role puts you at the centre of how we communicate, influence, and build excitement across the travel industry landscape.

Day to day

• Define and deliver a bold, strategic B2B communications and engagement plan that supports our global sales goals.
• Lead content and communication across owned channels like our trade website and B2B email newsletters.
• Spearhead impactful sales events—crafting messaging and delivery alongside stakeholders and the Events team.
• Support the VP B2B Sales and other sales leaders with thought leadership content, speechwriting, and social media positioning.
• Partner with B2B Marketing, Corporate Comms and PR to amplify our industry voice.
• Champion our tone of voice and brand guidelines—ensuring clarity, consistency, and creativity in everything we do.
• Innovate with technology—bringing forward new tools, digital platforms, and storytelling formats that enhance engagement.
• Set high standards and best practices for communication and event execution, driving continuous improvement and mentoring other team members.

About you

• You’re a confident communicator, equally comfortable behind the pen, behind the scenes, or in front of a room.
• You’ve got experience leading and delivering projects in B2B marketing, media, communications or events—and you know what resonates.
• You bring creativity and commercial thinking in equal measure, with a knack for tailoring messages to diverse audiences.
• You’re at home in PowerPoint, presentation software and content management systems—and know how to make a story land.
• You excel at project management—balancing multiple stakeholders, shifting priorities and tight deadlines with ease.
• You enjoy collaboration and thrive on building trusted relationships with senior stakeholders.
• You’re curious about new tech, excited by change, and always looking to raise the bar.
• Ideally, you’ve worked in or around the travel or airline industry and understand what matters in our world.
• You hold a degree in Journalism, Event Management (or similar), or bring at least five years’ experience in communications or event management.

Be yourself – Our differences make us stronger

Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world — no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team ([e-mail]), feeling confident that we’ve got your individual considerations covered.

Additional information

At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here: https://careers.virginatlantic.com/leadership

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Other – Airlines and Aviation