Demand Generation Marketing Lead, Veeqo

Amazon.com, Inc; City of Westminster; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading eCommerce company is seeking a Demand Generation Lead to develop and scale full funnel marketing campaigns aimed at driving acquisition and engagement with Veeqo, its shipping and inventory management solution. Candidates should have over 7 years of B2B marketing experience and strong analytical skills, enabling them to navigate fast-paced environments and collaborate across teams. This role offers an exciting opportunity to influence marketing strategies in a high-growth setting.

Benefits

Diverse workforce commitment

Opportunity for career growth

Qualifications

• Proven ability to analyze raw data and develop actionable insights.
• Deep understanding of marketing technology and automation.
• Experience in leading cross-functional marketing programs.

Responsibilities

• Develop and execute comprehensive full-funnel marketing strategies.
• Manage day-to-day operations of seller acquisition programs.
• Lead budget planning and forecasting for demand generation initiatives.

Skills

B2B marketing experience

Analytical skills

Stakeholder management

Communication skills

Fast-paced adaptation

Education

7+ years of B2B marketing experience

4+ years in demand generation

Tools

SQL

Excel

BI tools

Tableau

Job description

Our marketing team is seeking an exceptional Demand Generation Lead to own develop and scale full funnel campaigns with the goal to drive acquisition, adoption and engagement with Veeqo. The ideal candidate will be a data-driven and analytical marketer with a track record of driving growth through measurable, innovative marketing approaches. They have experience working for a B2B SaaS tech company, leading cross-functional marketing initiatives in a fast moving and ambiguous environment, balancing long-term vision with the ability to execute tactical details in a fast growing space.

They will work closely with other members of the marketing team and cross-functional teams, to develop, test, and iterate on marketing campaigns that drive qualified leads and revenue growth.

It is important the candidate can foster a creative team environment, inventing new approaches, building robust testing structures, diving deep, and doubling down on what's performing.

Responsibilities

• Develop and execute comprehensive full-funnel marketing strategies that deliver measurable business results.
• You will be responsible for managing the day-to-day operations of our seller acquisition program including launching, testing and optimizing marketing programs across the funnel.
• Lead marketing automation strategy and implementation to drive program efficiency.
• Establish rigorous testing frameworks and optimization processes. Develop metrics and measurement to determine campaign effectiveness.
• Lead budget planning and forecasting for demand generation initiatives. You will be responsible for actively communicating the progress and financial health of the program across the organization.
• Drive continuous innovation in measurement, attribution, and incrementality testing.
• Partner with Stakeholders across Sales, Product, and Data to align on growth initiatives.

A day in the life

Are you passionate about owning demand generation at a fast-growing subsidiary within Amazon? Are you a highly organised, data-led growth leader who wants to develop high impact campaigns and scale a key priority for Amazon's seller facing business? We're seeking a Demand Generation Lead to own and scale our marketing efforts at Veeqo, Amazon's recommended shipping and inventory management solution for sellers worldwide.

• Proven track record of scaling marketing programs that delivered significant revenue impact. This includes measurement, content and activation strategy for all parts of the funnel.
• Deep understanding of marketing technology and automation.
• Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, and regression analysis.
• Strong stakeholder management & communication skills.
• Ability to thrive in a fast paced environment and have the ability to navigate through ambiguity and work with minimal guidance.

Prefferred Qualifications

• 7+ years of B2B marketing experience, with 4+ years specifically in demand generation.
• Experience working with external agencies or teams to source content, working within a defined budget.
• Strong analytical skills with proficiency in SQL, Excel, and BI tools.
• Experience working with enterprise sales teams.
• International marketing experience, Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience in marketing or marketing research.
• Experience using data and metrics to measure impact and determine improvements.
• Experience presenting metrics and progress to goal to senior leadership.

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis.
• Experience with customer segmentation, profiling, and targeting.

About Veeqo

Veeqo (veeqo.com) - a startup which was acquired by Amazon in 2021 - is Amazon's recommended shipping, inventory, and warehouse management solution for Sellers. Our vision is to become the multi-channel solution for eCommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time. If you're interested in joining a rapidly growing team with a relentless focus on the customer, you've come to the right place.

In order to accelerate the next phase of Veeqo's development, we are committed to transforming the depth, scale and ambition of our marketing capabilities. The marketing team uses data, seller insights, and automation to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. We're in a high-growth phase and seeking exceptional talent to drive our next stage of expansion.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.