Demand Generation Manager

JR United Kingdom; Bradford; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A rapidly growing technology company is seeking an experienced Demand Generation Marketing Manager to join their Manchester-based team. This hybrid role focuses on creating strategic campaigns to attract new leads and working closely with various teams to enhance marketing effectiveness. Ideal candidates will have a strong B2B SaaS background and proven project management skills.

Qualifications

• Proven experience in Demand Generation Marketing within a B2B SaaS environment.
• Track record of building effective campaigns for B2B audiences.
• Highly analytical with strong project management skills.

Responsibilities

• Build strategic campaigns to capture new leads into the database.
• Collaborate with Marketing, Product and SDR teams.
• Measure and report on campaign performance.

Skills

Demand Generation Marketing

B2B Engagement

Project Management

Analytical Skills

Creative Problem Solving

Job description

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Demand Generation Marketing Manager (SaaS)

Hybrid - Manchester office - Fully flexible

A rapidly growing technology company with offices in the UK & USA, is seeking an experienced Demand Generation Manager to join their Manchester based team.

Key Responsibilities:

• Building strategic campaigns to capture new leads into the central database
• Collaborate with Marketing, Product and SDR teams on account segmentation
• Measure, analyse and report on campaign performance
• Work with the wider Marketing team to monitor our marketing 'health’
• Establish yourself as a core member of the Marketing engine, working with the broader Marketing and SDR teams to ensure that knowledge is shared and retained, enabling the team to focus on the highest-impact work

Key Attributes:

• Proven experience in Demand Generation Marketing, ideally within a B2B SaaS environment.
• A track record of building and managing ** campaigns that engage and convert B2B audiences.**
• Exceptional ability to present and rationalise ideas using clear storytelling and strategic thinking.
• Highly analytical and data-driven, with the ability to demonstrate ROI for all marketing spend and resources.
• Outstanding project management skills with a flair for multitasking and thriving in fast-paced environments.
• A creative mind with the ability to develop innovative solutions and approaches to demand generation.