Demand Generation Manager (£75-80k OTE, Software)

JR United Kingdom; Bradford; Hybrid; GBP 65,000 - 80,000; Full time

Job summary

A high-growth company in the B2B Software sector is seeking a Demand Generation Manager to lead their marketing team. This hybrid role involves planning campaigns, optimizing processes in HubSpot, and driving metrics to impact pipeline and revenue for the expanding business.

Qualifications

• At least 3 years of experience in demand generation or performance marketing.
• Hands-on experience with HubSpot, focusing on workflows and reporting.
• Background in B2B SaaS/Software/Tech Services industry.

Responsibilities

• Plan, execute, and report on Demand Generation campaigns.
• Build and optimise workflows and lead nurturing in HubSpot.
• Collaborate with content, design, and digital teams.

Skills

Data-driven mindset

Pipeline creation

Performance marketing

Lead nurturing

Tools

HubSpot

Job description

Job Title: Demand Generation Manager

Reporting to: Head of Marketing

Salary: Up to £65k basic with 20% performance bonus

Location: Hybrid – two days a week in London office (Tues & Thurs), based in Bradford, UK

Employment Type: Full-time | Permanent

Application Process: 3 Stage Interview Process, Target Offer Date: 30th June

Our client is a high growth, privately owned business operating in the B2B Software space within the Fintech segment. They are hiring a Demand Generation Manager to join their Marketing team. This is an excellent opportunity to lead and scale lead generation strategies in a fast-evolving B2B SaaS company expanding across Europe and the US.

Responsibilities:

• Plan, execute, and report on Demand Generation campaigns
• Build and optimise workflows and lead nurturing in HubSpot
• Analyse and optimise campaign performance
• Collaborate with content, design, and digital teams

Qualifications:

• At least 3 years of experience in a demand generation or performance marketing role, with a focus on pipeline creation and revenue impact
• Hands-on experience with HubSpot (workflows, segmentation, reporting)
• Background in B2B SaaS/Software/Tech Services industry, preferably with long sales cycles and complex buyer journeys
• Data-driven mindset, focusing on metrics like ROI, CAC, CPL, and pipeline contribution
• Located within commuting distance to London, with occasional travel to Ireland for meetings or industry events