Demand Generation Manager (£75-80k OTE, Software)

JR United Kingdom; Warrington; Hybrid; GBP 65,000 - 80,000; Full time

Job summary

Une entreprise à forte croissance dans le secteur de la Fintech recrute un Demand Generation Manager à Warrington. Ce rôle offre l'opportunité de diriger la stratégie de génération de leads pour une entreprise SaaS B2B en pleine expansion, en collaborant avec diverses équipes et en se concentrant sur l'optimisation des performances des campagnes.

Qualifications

• Au moins 3 ans d'expérience dans le marketing génération de demande.
• Expérience pratique avec HubSpot (workflows, segmentation, reporting).
• Antécédents dans le secteur B2B SaaS/Software/Tech.

Responsibilities

• Planifier, exécuter et rendre compte des campagnes de génération de demande.
• Construire et optimiser les workflows et le nurturing des leads dans HubSpot.
• Analyser et optimiser la performance des campagnes.

Skills

Data-driven mindset

Pipeline creation

Performance marketing

Tools

HubSpot

Job description

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Demand Generation Manager (£75-80k OTE, Software), Warrington, Cheshire

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Job Title: Demand Generation Manager

Reporting to: Head of Marketing

Salary: Up to £65k basic with 20% performance bonus

Work Arrangement: Hybrid – two days a week in Warrington office

Employment Type: Full-time | Permanent

Interview Process: 3 stages

Target Offer Date: 30th June

Our client is a high-growth, privately owned business operating in the B2B Software space within the Fintech segment. They are looking to hire a Demand Generation Manager to join their growing Marketing team. This is a fantastic opportunity to own and scale lead generation strategy in a fast-evolving B2B SaaS business expanding across Europe & the US.

Key Responsibilities:

• Plan, execute & report on Demand Generation campaigns
• Build and optimise workflows and lead nurturing in HubSpot
• Analyse and optimise campaign performance
• Collaborate with content, design, and digital teams

Ideal Candidate:

• At least 3 years of experience in a Demand Generation or performance marketing role, with a focus on pipeline creation and revenue impact
• Hands-on experience with HubSpot (workflows, segmentation, reporting)
• Background in the B2B SaaS/Software/Tech Services industry, preferably with long sales cycles and complex buyer journeys
• Data-driven mindset with a focus on metrics like ROI, CAC, CPL, and pipeline contribution
• Located within commuting distance to Warrington, with occasional travel to Ireland for meetings or industry events