Demand Generation Manager (£75-80k OTE, Software)

JR United Kingdom; Wakefield; Hybrid; GBP 65,000 - 80,000; Full time

Job summary

A high-growth Fintech company is seeking a Demand Generation Manager to lead their marketing efforts. This role involves developing and executing demand generation strategies, optimizing workflows, and collaborating with various teams. Ideal candidates will have strong experience in B2B SaaS and data-driven performance metrics.

Qualifications

• 3 years of experience in Demand Generation or performance marketing role.
• Hands-on experience with HubSpot.
• Background in B2B SaaS/Software/Tech Services industry.

Responsibilities

• Plan, execute & report on Demand Generation campaigns.
• Build and optimise workflows and lead nurturing in HubSpot.
• Analyse and optimise campaign performance.

Skills

Demand Generation

Performance Marketing

HubSpot

Data-driven Mindset

Job description

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Demand Generation Manager (£75-80k OTE, Software), wakefield

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Client:

Location:

wakefield, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Job Title: Demand Generation Manager

Reporting to: Head of Marketing

? Up to £65k basic with 20% performance bonus

? Hybrid – two days a week in London office (Tues & Thurs)

? Full-time | Permanent

? 3 Stage Interview Process

? Target Offer Date: 30th June

Our client is a high growth, privately owned business operating in the B2B Software space within the Fintech segment. They are looking to hire a Demand Generation Manager to join its growing Marketing team. This is a fantastic opportunity to own and scale lead generation strategy in a fast-evolving B2B SaaS business who are growing across Europe & the US.

What You’ll Do:

• Plan, execute & report on Demand Generation campaigns
• Build and optimise workflows and lead nurturing in HubSpot
• Analyse and optimise campaign performance
• Collaborate with content, design, and digital teams

What We’re Looking For:

• 3 years of experience in a pure Demand Generation or performance marketing role, with a strong focus on pipeline creation and revenue impact
• Hands-on experience with HubSpot (workflows, segmentation, reporting)
• Background in the B2B SaaS/Software/Tech Services industry, ideally with long sales cycles and complex buyer journeys
• Data-driven mindset with a strong focus on metrics like ROI, CAC, CPL, and pipeline contribution
• Based within commutable distance to London, with occasional travel to Ireland for team meetings or industry events