Demand Generation Lead

SR2; West of England; Hybrid; GBP 39,000 - 65,000; Full time

Job summary

SR2 is seeking a Demand Generation Lead for a Bristol-based FinTech, offering hybrid work and a generous package. You will own B2B demand generation from idea to delivery, shaping the approach and building something impactful rather than joining a large, established engine.

You'll collaborate with Sales to define and progress leads, target larger organisations, and craft messages across email, LinkedIn, content, events, and other channels.

Qualifications

• Strong B2B demand generation or growth marketing experience
• A good understanding of MQLs, SQLs, lead nurturing and the wider B2B sales funnel
• Experience marketing to larger organisations and multiple decision-makers
• Strong B2B writing and content skills
• Experience working closely with Sales to generate qualified pipeline
• SaaS, technology, professional services or another complex B2B background would be ideal
• Someone hands-on, curious and comfortable taking ownership

Responsibilities

• Owning B2B demand generation campaigns from initial idea through to delivery and optimisation
• Researching target organisations, audiences and key decision-makers
• Building targeted campaigns across email, LinkedIn, content, events and other channels
• Creating clear, engaging messaging for a complex technology product
• Developing campaigns to engage new prospects as well as nurture colder opportunities
• Working closely with Sales to define, qualify and progress leads
• Using campaign performance and customer insight to continually improve what's working
• Helping build a repeatable demand generation approach as the business grows

Skills

Demand generation

Lead nurturing

Sales alignment

B2B writing

Pipeline generation

B2B domain knowledge

Hands-on

Job description

Demand Generation Lead | B2B SaaS / FinTech | Bristol | Hybrid

Up to £65,000 + performance bonus & equity

SR2 are supporting a growing Bristol-based FinTech looking for a Demand Generation Lead to take ownership of how they reach, engage and convert new B2B customers.

This is a hands-on role for someone who enjoys understanding an audience, building targeted campaigns and turning marketing activity into genuine opportunities for Sales. You'll have plenty of freedom to test ideas, shape the approach and build something rather than stepping into a huge established marketing machine.

What you'll be doing:

• Owning B2B demand generation campaigns from initial idea through to delivery and optimisation
• Researching target organisations, audiences and key decision-makers
• Building targeted campaigns across email, LinkedIn, content, events and other channels
• Creating clear, engaging messaging for a complex technology product
• Developing campaigns to engage new prospects as well as nurture colder opportunities
• Working closely with Sales to define, qualify and progress leads
• Using campaign performance and customer insight to continually improve what's working
• Helping build a repeatable demand generation approach as the business grows

What we're looking for:

• Strong B2B demand generation or growth marketing experience
• A good understanding of MQLs, SQLs, lead nurturing and the wider B2B sales funnel
• Experience marketing to larger organisations and multiple decision-makers
• Strong B2B writing and content skills
• Experience working closely with Sales to generate qualified pipeline
• SaaS, technology, professional services or another complex B2B background would be ideal
• Someone hands-on, curious and comfortable taking ownership

You don't need to come from FinTech or financial services. We're much more interested in someone who understands sophisticated B2B audiences and knows how to build campaigns that create genuine opportunities.