Marketing Lead

Salt Search; Leicester; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

Salt Search is seeking a Senior Marketing Manager/Marketing Lead to own the digital marketing and demand-gen strategy from Leicester, in a hybrid setup. Lead a team and drive growth across SEO, PPC, content, email and ABM to generate high-quality B2B leads.

The role requires 7+ years in digital marketing, with hands-on GTM experience and CRM/HubSpot proficiency. You will collaborate with product teams and external agencies to optimize campaigns and ROI.

Qualifications

• 7+ years in digital marketing and demand generation.
• Experience leading a marketing team in B2B technology.
• Strong GTM and acquisition marketing background.
• Experience with CRM and marketing automation (HubSpot).
• Proven SEO and PPC expertise.

Responsibilities

• Own and deliver the overall digital marketing and demand-generation strategy.
• Lead a team across marketing.
• Drive demand generation activities including events, PR, and GTM techniques.
• Develop go-to-market campaigns for new AI and technology products.
• Manage and optimise Google Ads, LinkedIn and Meta.

Skills

Strategic GTM

Demand generation

Team leadership

Analytics

Marketing strategy

Tools

Google Ads

LinkedIn Ads

Meta Ads

HubSpot

CRM/Marketing Automation

Job description

Senior Marketing Manager/Marketing Lead

Up to £70-80K plus Bonus

Leicester (Hybrid)

Ready to lead overall marketing and drive real commercial growth?

A growing UK technology business is looking for an experienced Marketer to lead its digital marketing function and drive B2B lead generation across digital, brand/product marketing, paid social, email and content.

Our client operates across VoIP, business broadband, cloud communications and emerging AI technology, including AI-powered phone systems and voice agents.

This is a senior, hands-on leadership role with full ownership of digital marketing strategy, campaigns, budget and team performance.

What you'll do

• Own and deliver the overall digital marketing and demand-generation strategy


• Lead a team across marketing


• Demand generation activities including events, PR, and other GTM techniques


• Develop go-to-market campaigns for new AI and technology products


• Manage and optimise Google Ads, Microsoft Ads, LinkedIn and Meta


• Develop email marketing, lead nurturing and ABM activity


• Drive website CRO, landing pages and A/B testing


• Analyse performance, ROI and pipeline


• Manage digital marketing budgets and external agencies where required


• Identify new opportunities across emerging areas such as GEO, AEO and AI search


• Mentor and develop team members while driving best practice

What we're looking for

You’ll have 7+ years’ digital marketing and demand‑generation experience, ideally within B2B technology, SaaS, telecoms or an agency environment, with previous experience leading a team or managing marketing resources.

You’ll bring:

• Strong strategic and hands‑on GTM/acquisition marketing experience


• Proven SEO and PPC expertise


• Experience with Google Ads, LinkedIn and Meta


• Strong knowledge of B2B lead generation, ABM and marketing funnels


• Experience with CRM and marketing automation platforms (HubSpot)


• Strong analytical and reporting skills


• Experience managing budgets and measuring ROI


• Excellent communication, presentation and leadership skills


• A commercially focused, data‑driven approach

Rates depend on experience and client requirements