Demand Generation Manager

Space Executive; Greater London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

Space Executive in London (Hybrid) is seeking a Performance Marketing Specialist to lead demand generation and ABM initiatives. The role combines 60% demand gen and 40% ABM, coordinating campaigns across LinkedIn, Google, programmatic channels, email, and webinars to drive MQLs and pipeline.

You will build multi-level ABM programmes with Sales across fintech, SaaS or payments verticals, and contribute to a fast-growth marketing team with clear career progression.

Qualifications

• 3 to 5+ years in B2B demand gen or ABM.
• Proven track record of campaigns that drive pipeline and revenue.
• Comfort building from scratch in a high-growth environment.
• Bonus: knowledge of open banking, VRPs or card acquiring.

Responsibilities

• Run integrated campaigns across paid LinkedIn, Google, programmatic, email and webinars.
• Own the numbers from MQL to pipeline.
• Build 1:1, 1:few and 1:many ABM programmes alongside Sales across verticals.

Skills

Demand generation

ABM

Campaign management

B2B marketing

Fintech knowledge

Tools

LinkedIn Ads

Google Ads

Programmatic

Email marketing

Job description

Performance Marketing Specialist (Demand Generation & ABM)

London | Hybrid

We are partnered with a fast-growing UK payments business powering recurring commerce on a critical hire in their marketing team.

This is a genuine full-funnel role, split around 60% demand generation and 40% ABM. You'll run integrated campaigns across paid LinkedIn, Google, programmatic, email and webinars, own the numbers from MQL to pipeline, and build 1:1, 1:few and 1:many ABM programmes alongside Sales across verticals like lending, debt collection and subscription.

This is a new role and offers further career progression within the marketing team and wider business.

What they're looking for:

• 3 to 5+ years in B2B demand gen or ABM, ideally fintech, SaaS or payments
• A clear track record of campaigns that drive pipeline and revenue
• Comfort building from scratch in a high-growth environment
• Bonus: knowledge of open banking, VRPs or card acquiring