Senior Demand Generation Manager

Carson Harris Associates Ltd; Greater London; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Performance bonus

Private healthcare

Enhanced holiday allowance

Pension

Lifestyle and wellbeing benefits

Job summary

Carson Harris Associates Ltd. is seeking a Senior Demand Generation Manager to own an enterprise ABM engine across international markets, partnering with Sales, Product and Marketing to drive qualified opportunities, not just leads.

The role requires 6+ years in B2B demand generation, strong HubSpot skills, and daily use of AI tools to accelerate campaigns. You will lead LinkedIn/Google Ads, measure pipeline impact and collaborate with Sales for higher conversion.

Qualifications

• 6+ years' experience in B2B demand generation within a SaaS or technology business.
• Proven enterprise ABM experience.
• Strong HubSpot expertise, including building workflows, automation and lead qualification.
• Daily use of AI tools to improve marketing execution, research or automation.

Responsibilities

• Own the demand generation strategy across multiple international markets with Sales, Product and Marketing teams.
• Design and execute enterprise ABM programmes targeting named accounts.
• Build and optimise HubSpot workflows, lead scoring and nurture programmes.
• Measure success through pipeline growth, opportunities and revenue impact.

Skills

B2B demand generation

Enterprise ABM

HubSpot workflows

Lead qualification

AI tools usage

Collaboration with Sales

Analytical mindset

Tools

HubSpot

LinkedIn Ads

Google Ads

Claude

Gemini

Job description

Most demand generation roles are about generating more leads.

This isn't.

Our client is a rapidly growing technology business that's transforming the way organisations access and manage flexible workforces. Combining a highly scalable digital platform with a strong commercial operation, they've become one of the market leaders in their sector and continue to invest heavily in product innovation, AI and international growth.

As they continue to expand across the UK and overseas, they're looking for a Senior Demand Generation Manager to build and optimise a sophisticated enterprise demand engine focused on winning large strategic accounts.

If you've moved beyond traditional lead generation into Account-Based Marketing, AI-enabled marketing operations and enterprise demand generation, we'd love to hear from you.

The Role

You'll take ownership of the demand generation strategy across multiple international markets, working closely with Sales, Product and Marketing teams to build campaigns that generate qualified enterprise opportunities—not just marketing leads.

Key responsibilities include:

Designing and executing enterprise ABM programmes targeting named accounts. Building and optimising sophisticated HubSpot workflows, lead scoring and nurture programmes. Using AI tools such as Claude and Gemini to accelerate research, campaign development and persona-based nurturing. Owning LinkedIn and Google Ads strategy, testing and optimisation. Partnering closely with Sales to improve lead quality, conversion and pipeline performance. Measuring success through pipeline growth, sales-qualified opportunities, conversion rates and commercial impact. About You

You'll probably bring most of the following:

6+ years' experience in B2B demand generation within a SaaS or technology business. Proven enterprise ABM experience. Strong HubSpot expertise, including building workflows, automation and lead qualification. Daily use of AI tools to improve marketing execution, research or automation. Experience working closely with commercial and sales leadership. A highly analytical approach with a focus on measurable business outcomes. You'll Enjoy This Role If... You prefer building marketing engines to managing meetings. You enjoy solving commercial problems with technology. You use AI every day to improve the quality and speed of your work. You believe enterprise deals are won through coordinated account engagement rather than mass lead generation. You want your work measured by pipeline and revenue, not vanity metrics.

The Opportunity

This is an opportunity to join an ambitious, technology-led business that's genuinely reshaping a traditional industry. You'll have the autonomy to influence strategy, the tools to execute at pace, and the opportunity to make a measurable commercial impact while helping scale an already successful international business.

Package

£60,000–£70,000 basic salary Performance bonus Private healthcare Enhanced holiday allowance Pension Additional lifestyle and wellbeing benefits