Dealer Success Coach & Field Training Lead

Coyote System SAS; England; Remote; GBP 40,000 - 60,000; Full time

Job summary

Coyote System SAS in the UK seeks a proactive Customer Success Executive to maximise sales performance across dealership partners. You will own a portfolio, train F&I and aftersales staff, and drive uplift in device sales for Coyote Secure.

You will work closely with the UK Country Lead, conduct regular reviews, set targets, and deliver practical coaching both in person and remotely, traveling across the UK to visit dealerships.

Qualifications

• Experience in a customer-facing commercial role.
• Proven ability to manage accounts and drive sales.
• Comfortable delivering training and coaching to staff.
• Strong data mindset to identify trends and performance gaps.
• Willingness to travel regularly across the UK.
• Full UK driving licence.

Responsibilities

• Own a portfolio of contracted dealerships and take full accountability for their Coyote Secure device sales performance.
• Identify underperforming dealers and develop targeted action plans to improve attachment rates and unit volumes.
• Conduct regular performance reviews with dealership management, presenting data on sales activity, conversion rates, and revenue contribution.
• Set realistic but stretching sales targets with each dealer and track progress against them.
• Proactively identify opportunities to increase the number of sales-active staff within each dealership.
• Deliver engaging, practical training sessions to dealership sales, F&I, and aftersales teams, both in person and remotely.
• Develop a strong working knowledge of Coyote Secure so you can train staff on the product, its benefits, and how to sell it convincingly to consumers.
• Create and maintain simple, effective sales scripts, objection-handling guides, and product conversation frameworks tailored to dealership environments.
• Identify skill gaps within dealership teams and design targeted coaching interventions to address them.
• Run refresher sessions following staff changes, low performance periods, or product updates.
• Marketing & In-Dealership Presence: Ensure each dealership has the right point-of-sale materials, digital assets, and product information.
• Work with the wider team to develop and deploy localised marketing campaigns and promotional activity.
• Advise dealerships on how to incorporate Coyote Secure into their existing marketing channels, including social media, email, and in-showroom communications.
• Monitor and report on the effectiveness of marketing support and recommend improvements.
• Relationship Management: Build strong, trusted relationships with key contacts at each dealership and act as the primary point of contact for day-to-day queries.
• Escalate technical or operational issues promptly and follow them through to resolution.
• Gather structured feedback from dealerships on product experience, market conditions, and competitive activity.

Skills

Customer-facing role

Account management

Field sales

Coaching

Data analysis

UK travel

Driving licence

Job description

Coyote System SAS in the UK seeks a proactive Customer Success Executive to maximise sales performance across dealership partners. You will own a portfolio, train F&I and aftersales staff, and drive uplift in device sales for Coyote Secure.

You will work closely with the UK Country Lead, conduct regular reviews, set targets, and deliver practical coaching both in person and remotely, traveling across the UK to visit dealerships.