Google Analytics Specialist

ThePlaceToBe; Leeds; On-site; GBP 40,000 - 60,000; Full time

Job summary

ThePlaceToBe is a Leeds-based digital agency specialising in food industry marketing and analytics. We seek a Google Analytics Specialist to implement and audit GA4/GTMs, configure consent, events and dataLayer, and deliver data-driven insights for clients.

You'll lead cross-channel conversion tracking across Google Ads, Meta, TikTok and LinkedIn, maintain server-side tracking with Stape, diagnose data issues, and build client dashboards in Looker Studio using Claude AI to accelerate analysis.

Qualifications

• Hands-on experience with GA4 and Google Tag Manager.
• Proficient in multi-channel conversion tracking across ads.
• Comfort with client-facing communication and leading meetings.
• Experience in a digital marketing agency is a plus.
• Willing to commute to Leeds Centre three days a week.

Responsibilities

• Implementing and auditing GA4 and GTM setups, including consent configuration, event tracking and custom dataLayer events.
• Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads.
• Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups.
• Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data.
• Building client-facing reports and dashboards, using Looker Studio and Claude to speed up analysis.
• Picking up ad-hoc tickets and projects across client base.

Skills

GA4

Google Tag Manager

Data analysis

Client communication

Tools

Looker Studio

Stape

Claude AI

Job description

ThePlaceToBe are excited to be working closely with a digital agency that specialise within the world of the food industry. These guys offer services such as Content, Social Media and Paid Media. This digital agency provide the very best in development and training.

About the role.

..

What you’ll be doing day to day

...

• Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom dataLayer events
• Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
• Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
• Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
• Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
• Picking up ad-hoc tickets and one-off projects across our client base

About you...

To be considered for this Google Analytics Specialist role you must have a passion for all things Insights within the marketing space

What we’re looking for...

• Hands-on experience with GA4 and Google Tag Manager
• Solid experience with conversion tracking across multiple ad platforms, not just one
• Confidence using AI tools like Claude to support analysis and reporting, or a genuine willingness to learn how we use them
• Passion to work with food industry clients
• Be confident enough to speak to clients regularly and take lead upon meetings
• Digital Marketing Agency experience (not essential)
• You must be able to commute to Leeds Centre 3 days a week