Data Scientist

Edrington; Glasgow; Hybrid; GBP 52,000 - 66,000; Full time

Benefits offered by this job

Salary range

Holiday entitlement

Pension scheme

Share reward

Private medical

Wellbeing support

Product allowance

Staff discount

Hybrid working

Parental leave

Carers leave

Job summary

Edrington in the United Kingdom is seeking a Data Scientist – Consumer Data to transform consumer data into actionable insights that inform brand strategy and CRM across The Macallan, Highland Park, The Glenrothes and Brugal.

You will work with Marketing, CRM and Digital Technology teams to mine, model, and interpret complex datasets, develop predictive insights, and help evolve data capabilities in a modern product-led tech organisation.

Qualifications

• Proven experience in data science or advanced analytics roles using consumer data.
• Strong analytical and statistical capability with experience delivering actionable business insight.
• Experience building predictive models that support operational decision-making.
• Advanced SQL capability and experience working with analytical data platforms.

Responsibilities

• Apply advanced analytics and data science techniques to consumer data across Edrington brands.
• Analyse complex, multi-source datasets to identify consumer behaviour, patterns and opportunities.
• Generate actionable insight to inform consumer engagement, CRM strategy, personalisation and proposition development.
• Design, build and maintain predictive and prescriptive models (e.g. propensity, Next Best Action, lifetime value, engagement forecasting).
• Develop and maintain consumer segments and personas enriched through behavioural data.
• Design and evaluate experiments (e.g. A/B testing, uplift modelling) to assess effectiveness and incrementality.
• Develop and maintain dashboards and analytical outputs to track consumer engagement and CRM performance.
• Define and standardise KPIs and measurement approaches across brands and markets.
• Work with engineering and platform teams to shape scalable, reusable consumer data models and pipelines.
• Contribute to the development of curated, governed datasets for analytics and reporting.
• Identify opportunities to improve data capture, instrumentation and enrichment.
• Evaluate emerging analytics, data science and AI capabilities and recommend adoption where appropriate.

Skills

Advanced SQL

Python

R

Power BI

CDP/CRM familiarity

Data governance

A/B testing

Statistical modelling

Data pipelines/ETL

Strong communication

Stakeholder management

SQL databases

Tools

SQL

Power BI

ETL tools

Python

Job description

Our Craft

Edrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin. Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

• £52,000-£66,000
• 37 days holiday, plus 4 Giving More volunteer days
• Save for retirement and invest in your future - pension contributions (employee up to 8.75%, employer up to 14%)
• Share in our success with up to 10% Share Reward scheme (subject to eligibility)
• Private medical insurance that covers the cost of private healthcare and includes round the clock access to GP services and menopause health line
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Experience our exceptional brands with a generous annual product allowance, plus at least 20% discount in our staff shop
• Embrace work-life harmony with hybrid working, 26 weeks' paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

Embrace Excellence

This role exists to unlock value from Edrington's consumer data by transforming it into actionable insight that informs brand strategy, consumer engagement, personalisation and business decision-making. Sitting within Digital Technology, the Data Scientist - Consumer Data will lead advanced analytics and data science activity across multiple brands, with The Macallan as the primary focus, while also supporting Highland Park, The Glenrothes and Brugal as priority brands within scope.

Working closely with Marketing, Consumer Insight, CRM and wider Digital & Technology teams, the role will mine, model, analyse and interpret complex consumer datasets, develop predictive and prescriptive insights, and help evolve Edrington's consumer data capability as part of a modern product-led technology organisation.

Make an Impact

• Apply advanced analytics and data science techniques to consumer data across Edrington brands
• Analyse complex, multi-source datasets to identify consumer behaviour, patterns and opportunities
• Generate actionable insight to inform consumer engagement, CRM strategy, personalisation and proposition development
• Design, build and maintain predictive and prescriptive models (e.g. propensity, Next Best Action, lifetime value, engagement forecasting)
• Develop and maintain consumer segments and personas enriched through behavioural data
• Design and evaluate experiments (e.g. A/B testing, uplift modelling) to assess effectiveness and incrementality
• Develop and maintain dashboards and analytical outputs to track consumer engagement and CRM performance
• Define and standardise KPIs and measurement approaches across brands and markets
• Work with engineering and platform teams to shape scalable, reusable consumer data models and pipelines
• Contribute to the development of curated, governed datasets for analytics and reporting
• Identify opportunities to improve data capture, instrumentation and enrichment
• Evaluate emerging analytics, data science and AI capabilities and recommend adoption where appropriate

Closing Date: 17th July

Your Talent and Skills

• Proven experience in data science or advanced analytics roles using consumer or customer data
• Strong analytical and statistical capability with experience delivering actionable business insight
• Experience building predictive models that support operational decision-making
• Advanced SQL capability and experience working with analytical data platforms
• Strong ability to communicate complex analysis to non-technical stakeholders
• Practical understanding of data governance, data quality and responsible data use
• Experience supporting CRM, marketing analytics or personalisation use cases
• Familiarity with consumer data platforms (CDP / CRM ecosystems)
• SQL, relational databases, dimensional modelling
• Python or R for analytics and modelling
• Power BI or equivalent data visualisation tools
• Data pipelines / ETL concepts
• Statistical modelling, machine learning and experimentation

We've put together some criteria that we think is important for this role, but don't worry if your experience and expertise isn't an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

A Place For Everyone

We're proud of our inclusive culture - where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE& I champions, we encourage our people to be curious, get involved and help us make change happen.