Data Insight Analyst - Consumer Insights & Audience

JR United Kingdom; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

An innovative boutique start-up in London is seeking a Data Insight Analyst to join their dynamic team. This role offers a unique opportunity to work with a wealth of consumer behavioral data, driving insights for major global brands. You will be responsible for gathering and analyzing data from various media platforms, providing actionable recommendations, and presenting your findings in engaging formats. Join a supportive environment where your ideas are valued, and make a significant impact on exciting projects within the data analytics landscape. If you are passionate about data and storytelling, this is the perfect opportunity for you.

Benefits

Flexible working hours

Referral schemes

Social team environment

Professional development opportunities

Qualifications

• Experience with consumer-focused data and audience analysis.
• Proficiency in data analysis tools and techniques.

Responsibilities

• Gather data using scraping tools and APIs for analysis.
• Provide data-driven recommendations to improve campaign performance.
• Create reports with data visualizations to communicate insights.

Skills

Data Analysis

Data Storytelling

Problem-Solving

Audience Segmentation

Statistical Interpretation

Education

Bachelor's Degree in a related field

Tools

SQL

Python

R

Tableau

Job description

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Data Insight Analyst - Consumer Insights & Audience, London

Client:

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 7

Posted: 18.04.2025

Expiry Date: 02.06.2025

Job Description:

Data Insight Analyst - Consumer & Audience - London office hybrid - 3 days per week - Salary negotiable dep on experience up to £60,000 - J12932

Please note this client is unable to offer sponsorship so please ensure you have full UK working rights.

Datatech are working exclusively with a boutique start-up in London, staffed across the UK, US, and Canada, to grow their team. This leading consumer behavioural data organisation services some of the largest brands and media companies worldwide and has been adding value to their clients for the last 6+ years.

This company has an incredible amount of data, and having just skimmed the surface, there is a huge opportunity to delve deeper and bring their potential to life.

For the role of Data Insights Analyst, we are looking for an enthusiastic and driven individual, ready to get stuck into some extremely interesting projects and work with some huge global brands.

You’ll be working in an incredibly supportive and social team, where each employee is an individual contributor and has a voice to produce ideas and ways of success.

The role…

1. Gather data from diverse media platforms using data scraping tools, APIs, and monitoring services.
2. Provide data-driven recommendations to improve campaign performance based on analysis of key metrics.
3. Create propositions for clients and storytelling - bringing the numbers to life in an engaging and informative manner.
4. Clean and structure raw data to ensure accuracy and consistency for analysis.
5. Identify patterns and emerging trends within media data to understand audience behaviour and market dynamics.
6. Track key metrics like impressions, reach, engagement, sentiment analysis, and cost-per-click across different media channels.
7. Analyse data to identify different audience segments and their media consumption habits.
8. Monitor competitor media coverage and identify trends to inform strategy.
9. Create clear and concise reports with data visualizations (graphs, charts) to communicate insights to stakeholders.

The ideal candidate…

1. Experience working with consumer-focused data and audiences.
2. Proficiency in data analysis tools and techniques (e.g., SQL, Python, R, Tableau).
3. Previous experience in data storytelling, data translation, and delivering insights to a variety of audiences.
4. Strong problem-solving skills to identify issues within data and develop solutions to address them.
5. Knowledge of different media channels (social media, print, television, online advertising) and their metrics.
6. Effectively present complex data insights to both technical and non-technical audiences.
7. Ability to interpret statistical data and draw meaningful conclusions.

If this sounds like the role for you then please apply today!

Alternatively, you can refer a friend or colleague by taking part in our fantastic referral schemes! If you have a friend or colleague who would be interested in this role, please refer them to us. For each relevant candidate that you introduce to us (there is no limit) and we place, you will be entitled to our general gift/voucher scheme.

Datatech is one of the UK’s leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data. For more information, visit our website: www.datatech.org.uk