Insight Analyst UK

ASOS; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is looking for a Senior E-commerce Insight Analyst to drive business growth through data-driven insights. In this high-impact role, you will leverage your analytical skills to uncover trends and provide actionable recommendations that enhance customer experience and profitability. Collaborating closely with senior stakeholders, you will dive deep into customer data, conduct statistical modeling, and develop methodologies to measure the impact of initiatives. This is a fantastic opportunity for someone passionate about data and the fashion industry, ready to make a significant impact in a dynamic environment.

Benefits

Employee discount

Personal development opportunities

Employee sample sales

Access to LinkedIn Learning

25 days paid annual leave

Discretionary bonus scheme

Private medical care scheme

Flexible benefits allowance

Qualifications

• Experience in Data Analytics/Insights roles.
• Ability to analyze large datasets and communicate insights effectively.
• Interest in the fashion industry and 20-something demographic.

Responsibilities

• Conduct exploratory data analysis to propose innovative solutions.
• Identify performance trends and present findings to stakeholders.
• Create key metrics and dashboards to monitor business health.

Skills

Data Analytics

Statistical Modeling

Data Mining

Communication Skills

Customer Insight Analysis

Problem Solving

Commercial Mindset

E-commerce Experience

Education

Degree in Quantitative Discipline

Degree in Business Discipline

Tools

Statistical Tools

Data Analysis Software

Job description

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

We are proud members of Inclusive Companies, are Disability Confident Committed, and have signed the Business in the Community Race at Work Charter. We ranked 8th in the Inclusive Top 50 Companies Employer list.

Let our Talent team know if you need any adjustments during the process in whatever way works best for you.

Job Description

We are seeking a strategic, commercially-minded Senior E-commerce Insight Analyst to drive ASOS’ UK business by uncovering high-value insights about our customers, their behaviors, and preferences. You will leverage data to understand key drivers of business performance and profitability, and continually measure the impact of initiatives to guide investment decisions.

The role involves applying analytical skills to uncover actionable insights across various functions, working closely with senior stakeholders. The ideal candidate will be curious, possess strong business acumen, a robust technical toolkit, and a passion for fashion.

This is a high-impact role where your insights will directly influence ASOS' success. If you enjoy solving complex problems and crafting innovative solutions, this is the right place for you.

The Details

1. Combine market, customer, marketing, and assortment insights to create a holistic view of performance, proactively communicating key trends and opportunities to senior leadership.
2. Conduct exploratory data analysis and statistical modeling (e.g., regression, clustering) to propose innovative solutions on customer and product segmentation, helping to determine impactful strategies.
3. Dive into customer data to understand our audience deeply and use these insights to improve marketing strategies, customer experience, and offerings.
4. Identify performance trends, investigate drivers, and present findings to stakeholders, translating insights into strategic, actionable recommendations.
5. Develop methodologies to measure the impact of initiatives and tests across various areas affecting our customer journey and operations.
6. Create key metrics and dashboards to monitor business health, measure success, and support strategic initiatives.
7. Identify growth opportunities based on customer insights and market trends.
8. Plan and prioritize work independently based on market strategy and priorities.

Qualifications

About You

1. Experience in Data Analytics/Insights roles.
2. A data enthusiast skilled in analyzing data to solve business problems and communicate compelling stories that drive change.
3. Proficiency in mining and analyzing large datasets using data and statistical tools to perform comprehensive analyses that accelerate business decisions.
4. Ability to craft compelling stories from data to influence management decisions across the organization.
5. Commercial mindset with a strong understanding of how data insights impact business profitability.
6. Customer-focused, with a keen ability to analyze trends through the customer lens.
7. Collaborative approach, capable of translating business questions into data analysis strategies.
8. Strong communication skills for presenting data effectively to stakeholders.
9. Ability to break down complex problems into manageable parts.
10. Interest in the 20-something customer demographic and the fashion industry.
11. Experience in e-commerce (desirable).
12. Background or education in a quantitative or business discipline (desirable).

Additional Information

Benefits

• Employee discount (hello ASOS discount!)
• Personal development opportunities through ASOS Develops
• Employee sample sales
• Access to LinkedIn Learning materials
• 25 days paid annual leave plus a celebration day
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance, which can be taken as extra cash or used for other benefits