B2C Marketing Manager - Data-Driven Growth & ROI

3Search; City Of London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A growing property business in the City of London seeks a data-driven Marketing Manager to elevate B2C engagement. This role involves leading integrated multi-channel campaigns, mentoring direct reports, and utilizing data-driven insights for measurable ROI. Successful candidates should have proven B2C marketing experience and strong analytical skills, ideally with a background in property or related industries. Join a pioneering employer committed to equality and innovation.

Qualifications

• Proven marketing management experience with line management of at least one person.
• Must have B2C Marketing experience.
• Ideally, property experience but relevant industries like hospitality are acceptable.
• Strong numerical and analytical ability, confident in ROI reporting and data-led decisions.
• Curiosity around AI and innovation, with examples of testing and improving campaigns.

Responsibilities

• Deliver integrated B2C campaigns across digital, social, email and offline channels.
• Manage and mentor two direct reports, enabling them to grow and succeed.
• Lead website projects and content updates, liaising with agencies to deliver results.
• Track, analyse and report on campaign performance, running A/B testing to optimise ROI.
• Bring energy, ideas and constructive challenge to senior stakeholders and agency partners.

Skills

B2C Marketing experience

Marketing management experience

Numerical and analytical ability

Curiosity around AI and innovation

Job description

A growing property business in the City of London seeks a data-driven Marketing Manager to elevate B2C engagement. This role involves leading integrated multi-channel campaigns, mentoring direct reports, and utilizing data-driven insights for measurable ROI. Successful candidates should have proven B2C marketing experience and strong analytical skills, ideally with a background in property or related industries. Join a pioneering employer committed to equality and innovation.