Data-Driven Digital Performance Lead (Google Ads)

GlowMetrics; Northern Ireland; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Exclusive Google training

Team events

Cash back on everyday medical expenses

Additional leave accrual based on-ten

Job summary

GlowMetrics in the United Kingdom seeks a Digital Performance Specialist to lead Google Ads strategy, GA4/GTM integration, and data-driven optimization for diverse clients. You will manage budgets, audit performance, and build Looker Studio dashboards to translate data into actionable insights for stakeholders.

Experience with programmatic display, SEO, Canva or Adobe Creative Suite, and current certifications are essential for success in this role.

Qualifications

• Minimum 4 years of proven paid media management experience (agency experience preferred).
• Advanced knowledge of Google Ads and Google Analytics 4 (GA4).
• Strong proficiency in Excel/Google Sheets and data visualization tools.
• Current or recently lapsed Google Ads and Analytics certifications are required.
• Working knowledge of Google Tag Manager (tags, triggers and variables).
• Experience with programmatic display and other ad platforms beyond Google Ads.
• Experience in SEO / GEO.
• Experience with image and video creation using Canva or Adobe Creative Suite.

Responsibilities

• Develop and manage digital media strategies across Google Ads (Search, Shopping, Display, YouTube).
• Oversee monthly media budgets and ensure CPA/ROAS targets are met or exceeded.
• Conduct audience research, segmentation and competitor analysis to identify growth opportunities.
• Create concise, impactful ad copy tailored to audience segments.
• Manage the full campaign lifecycle from proposal to post-campaign analysis.
• Collaborate with Analytics to audit and implement tracking before launches.
• Utilize GTM to troubleshoot pixel firing and tracking issues.
• Integrate ad platforms with GA4 for accurate attribution and data integrity.
• Build dynamic dashboards in Looker Studio and present insights to clients.
• Lead client performance reviews and communicate results to non-technical stakeholders.
• Design and run A/B and multivariate tests on ads, creatives and landing pages.

Skills

Analytical mindset

Advanced Excel/Google Sheets

Attention to detail

Communication

Strategic thinking

Tools

Google Ads

GA4

Google Tag Manager

Looker Studio

Canva

Adobe Creative Suite

Job description

GlowMetrics in the United Kingdom seeks a Digital Performance Specialist to lead Google Ads strategy, GA4/GTM integration, and data-driven optimization for diverse clients. You will manage budgets, audit performance, and build Looker Studio dashboards to translate data into actionable insights for stakeholders.

Experience with programmatic display, SEO, Canva or Adobe Creative Suite, and current certifications are essential for success in this role.